Service

Business and product development

Itnig has participated in the creation of many businesses and developed a standard roadmap to screen any new project. We start by analysing the market the product will operate and the problem detected. Is the market really demanding what our client proposes, is it an actual solution? We have tools to calculate how much a new concept is searched over the Internet. We estimate the market size and its possibility of success (from our point of view). We then decide whether to take the project or help our client find someone else. If we do take the project, our client and us become partners from that moment on.

We analyse the competitors doing and how we differentiate from them. 360º analysis and brainstorming sessions with our partner help us shape the product and make it a viable business idea. We design the perfect team for the project, and calculate development, maintenance and marketing costs. We do sales estimates and calculate ROI, CAC and other business metrics.

We help our partner build a sound business plan, a marketing strategy and find the suitable financing support. We establish a milestones calendar, and start devoting our full energy to making the project happen.

Design and User Experience

We are professional designers and front-end developers obsessed with usability, functionality and providing our users with a stimulant user experience. We need our design to break what's established and be seriously wow-powered. At the same time, we need our interface to behave smoothly with any support, resolution, system, platform and device. Our responsive designs work in phones, tablets, computer screens and huge screens. They work in Firefox, Google Chrome, IE and Safari. And they use the latest technologies such as CSS3, HTML5 and JS-powered interaction while keeping a graceful degradation for less technologically advanced end-users.

Software engineering and web development

We are not a bunch of people doing websites. There are many web development shops and studios around doing just that. We are professional engineers with long time experience in building robust software architectures. We develop highly scalable products that will still work once the business succeeds in raising high rates of traffic. We use behavioural driven development, agile web development and iterative project cycles. We make sure every new feature or functionality is tested even before it's written and plan our work in small iterations, so every bit of functionality doesn't block the other, and a very early version of the product can be put to work and gather feedback. We greatly minimize our time to market.

Online marketing strategy and execution

We carefully plan our marketing strategies to minimize the use of resources and achieve the highest conversion rates and success in the market. We combine advertisement strategies (SEM) with sustained organic positioning in the main search engines (SEO) and social media interaction through blogs and social services. We think of witty campaigns that have potential to become viral. We focus on creating quality content above all, and develop long-term based penetration approaches. We use great tools and services to monitor and analyse all data and be able to measure, take action and further improve traffic and conversion rates.