{"id":11338,"date":"2021-02-26T09:22:37","date_gmt":"2021-02-26T09:22:37","guid":{"rendered":"https:\/\/itnig.net\/blog\/?p=11338"},"modified":"2021-02-26T09:22:38","modified_gmt":"2021-02-26T09:22:38","slug":"perfect-startup-investment-teaser","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/perfect-startup-investment-teaser\/","title":{"rendered":"How to Write the Perfect Startup Investment Teaser"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup-1024x576.png\" alt=\"Itnig coworking\" class=\"wp-image-11340\" width=\"674\" height=\"379\" title=\"itnig coworking\" srcset=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup-1024x576.png 1024w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup-300x169.png 300w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup-768x432.png 768w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup-1536x864.png 1536w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/02\/startup.png 1919w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><figcaption>Itnig coworking<\/figcaption><\/figure>\n\n\n\n<p>Attracting the right investors to your startup idea can be difficult, especially in the <a href=\"https:\/\/3to5marketing.com\/grow-business-during-pandemic\/\"><strong>COVID-19 climate<\/strong><\/a>. However, raising funds for startup development is necessary if you want to build a sustainable business. Based on <a href=\"https:\/\/fortunly.com\/statistics\/startup-statistics\/#gref\"><strong>Fortunly<\/strong><\/a>, there were 31.7 million small businesses in the US in 2020 however 42% of startups failed because the market didn\u2019t need their products. This can make investors apprehensive about financially backing startups that are based on abstract plans and lack concrete development plans.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.forbes.com\/sites\/abdoriani\/2019\/10\/24\/11-surprising-and-insightful-statistics-about-startups\"><strong>Forbes<\/strong><\/a>, companies that presell products and services close 40-50% more leads and retain 80-90% more customers. It\u2019s why writing a startup investment teaser about your future business can open a lot of investors\u2019 doors for you. Let\u2019s take a look at what goes into writing the perfect startup investment teaser and how you can make the most of it in 2021.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#fff45f\" class=\"has-inline-color\">The Role of Startup Investment Teasers<\/span><\/strong><\/h2>\n\n\n\n<p>What exactly is a startup investment \u201cteaser\u201d? Think of it as an introductory document that covers the basic principles and ideas pertaining to your startup. Startup founders use investment teasers to reach out to angel investors and other financial backers without taking up too much of their time. If a backer is interested in the startup, they can request a more comprehensive breakdown or an interview with the founder and their team.<\/p>\n\n\n\n<p>Based on <a href=\"https:\/\/smallbiztrends.com\/2019\/03\/startup-statistics-small-business.html\"><strong>Small Biz Trends<\/strong><\/a>, 82% of startups fail due to cash flow problems, with 27% going under due to not receiving the necessary funding. It is pivotal that you use your teaser and subsequent pitch to reassure investors of the validity of your startup plans. Given that its role is to \u201ctease\u201d the main content of <a href=\"https:\/\/itnig.net\/blog\/prepare-pitch-to-investors\/\"><strong>your startup pitch<\/strong><\/a>, it should be short and concise to allow for quick reading. Writing such a document is quite challenging because you have to focus on the core of your startup\u2019s idea and vision while not getting sidetracked.<\/p>\n\n\n\n<p>The key points you should touch on in the startup investment teaser are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is the role of your startup and why is it relevant in today\u2019s market?<\/li><li>Which problems do you aim to solve and for which target audience?<\/li><li>What are your monetization plans like and which markets do you intend to target?<\/li><li>How comprehensive are your long-term development plans at this point?<\/li><li>Why exactly do you need financial support and how will you use the raised resources?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#fff45f\" class=\"has-inline-color\">Writing a Successful Startup Investment Teaser<\/span><\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Limit your Teaser\u2019s Length from the Start<\/strong><\/li><\/ol>\n\n\n\n<p>Given that the startup investment teaser\u2019s role is to attract the initial attention of potential financial backers, its length should be on the shorter side. As such, you should create a teaser template which you can then retrofit for different startup pitches. The length which you should use as a reference for your teaser is as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1-2 pages of MS Word text<\/li><li>10 slides of MS PowerPoint presentation<\/li><li>90 seconds of multimedia video or animation<\/li><\/ul>\n\n\n\n<p>Depending on how far you are with startup planning, it might be best to write a detailed pitch for your startup and then shorten it. This will ensure that both your teaser and pitch share the same information and work well together. Don\u2019t go on tangents or offer unnecessary details in your teaser \u2013 limit yourself in terms of its length.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"2\"><li><strong>Offer a Brief Overview of your Startup<\/strong><\/li><\/ol>\n\n\n\n<p>Investors who read investment teasers will spend very little time going through the information on offer. As such, you should use bullet points, short paragraphs and informative writing quite liberally.<\/p>\n\n\n\n<p>Your potential investor should be able to grasp what the role of the startup and its focus will be at a glance. Describe its place on the existing market, which products or services it would offer and to which clients. Make sure to write several reasons \u201cwhy\u201d your startup should exist on the market and how it will differentiate from existing brands.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"3\"><li><strong>Outline your Startup Milestones &amp; Long-Term Goals<\/strong><\/li><\/ol>\n\n\n\n<p>Following the brief overview of the startup, you should list several steps of development that you have in mind for now. While it\u2019s true that development plans may change with financial backing, the investors need to know that you can plan ahead.<\/p>\n\n\n\n<p>Take some time to brainstorm a long-term goal and vision for your startup and then break it down into several steps of development. You can also list the software, hardware, manpower, and infrastructure you would need to achieve these goals briefly. The role of the startup investment teaser isn\u2019t to convince backers to invest in you outright \u2013 it\u2019s to open doors for further discussion and negotiation.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"4\"><li><strong>Include Hard Statistical Data<\/strong><\/li><\/ol>\n\n\n\n<p>Statistical data, social proof and published research are hard to dispute. As such, you should either conduct your own research or rely on trustworthy brands, websites and industry experts for data that speaks in your favor.<\/p>\n\n\n\n<p>This data can serve to <a href=\"https:\/\/www.forbes.com\/sites\/alejandrocremades\/2019\/01\/31\/here-is-what-startup-investors-look-for-in-entrepreneurs-before-investing\/\"><strong>convince the investor<\/strong><\/a> to look up additional information on the industry and double-check whether your info is correct. Proving that your startup idea is good and that the time to invest in it is now will ensure that investors reach out to you.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"5\"><li><strong>Avoid Unnecessary Fluff &amp; Technical Terminology<\/strong><\/li><\/ol>\n\n\n\n<p>Some of the investors you reach out to will likely be less familiar with your industry than you are. This makes it important for your teaser and subsequent pitch to be as approachable as possible. Avoid using niche jargon, terminology or <a href=\"https:\/\/itnig.net\/blog\/startup-lingo\/\"><strong>lingo<\/strong><\/a> which only professionals would understand.<\/p>\n\n\n\n<p>Likewise, you should edit out any unnecessary sentences or information which strays away from the purpose of a startup investment teaser. Aim to intrigue your potential investors with your startup ideas, not to convince them of their validity outright.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"6\"><li><strong>Be Truthful &amp; Transparent with your Information<\/strong><\/li><\/ol>\n\n\n\n<p>The information you cover in your startup investment teaser should be leaned in your favor \u2013 however, it should be absolutely clear to the reader. Don\u2019t omit important details or data which might lead to uncomfortable situations with financial backers.<\/p>\n\n\n\n<p>Losing credibility with investors can cost you not only your startup but also any hope of raising resources later on. Whatever you write in your teaser and talk about in the subsequent pitch meetings \u2013 be truthful and transparent and let the investors make their decision.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"7\"><li><strong>Provide Investors with Concise Follow-Up Options<\/strong><\/li><\/ol>\n\n\n\n<p>Lastly, you should cap off your startup investment teaser with concise contact information which investors can use to reach out to you. The standard lineup of email, phone and mail address should suffice, although you can add your LinkedIn or similar handles to the document.<\/p>\n\n\n\n<p>Be on standby and answer any follow-up requests as soon as possible to showcase professional conduct to potential investment partners. At this point, you should actively work on developing a more comprehensive presentation or a pitch for the startup. Prepare for inevitable follow-up meetings and discussions in order to <a href=\"https:\/\/itnig.net\/blog\/funding-startups-2\/\"><strong>secure the funding<\/strong><\/a> you need to develop the startup properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#fff45f\" class=\"has-inline-color\">In Conclusion<\/span><\/strong><\/h2>\n\n\n\n<p>As we\u2019ve mentioned, the main role of the teaser is to identify which investors may or may not be interested in pursuing a professional relationship. The startup investment teaser you write can be sent to any number of backers and institutions in order to get a feel for the market. While not all of them will get back to you with favorable responses, those that do will bring you a step closer to acquiring financial resources.<\/p>\n\n\n\n<p><strong>Bio<\/strong>: Marques Coleman is a professional writer, editor, and business development consultant. He has dedicated his career to writing articles, research papers, and case studies \u2013 Marques works closely with<a href=\"https:\/\/subjecto.com\/essay-samples\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Subjecto:<\/strong> https:\/\/subjecto.com\/essay-samples\/<\/a>, a flashcard and essay sample database platform. In his spare time, Marques is an academic tutor and a bookworm.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong><span class=\"has-inline-color has-black-color\">Looking for a place to work?<\/span><\/strong><\/h2>\n\n\n\n<p>We offer startups, professionals, and entrepreneurs affordable spaces and support to work and grow. By getting a <strong><a href=\"https:\/\/itnig.net\/coworking\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ffee00\" class=\"has-inline-color\">coworking membership<\/span><\/a><\/strong>, you will be able to enjoy beautiful offices, shared spaces, meeting rooms, a fancy cafeteria, and a vibrant atmosphere. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/itnig.net\/coworking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our memberships!<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/itnig.net\/coworking\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-1024x256.png\" alt=\"\" class=\"wp-image-11283\" srcset=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-1024x256.png 1024w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-300x75.png 300w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-768x192.png 768w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-1536x384.png 1536w, https:\/\/itnig.net\/blog\/wp-content\/uploads\/2021\/01\/Itnig-coworking-horizontal-color-1-2048x512.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Attracting the right investors to your startup idea can be difficult, especially in the COVID-19 climate. However, raising funds for startup development is necessary if you want to build a sustainable business. Based on Fortunly, there were 31.7 million small businesses in the US in 2020 however 42% of startups failed because the market didn\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11338","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/11338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=11338"}],"version-history":[{"count":3,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/11338\/revisions"}],"predecessor-version":[{"id":11343,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/11338\/revisions\/11343"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=11338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=11338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=11338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}