{"id":166,"date":"2018-02-12T07:55:39","date_gmt":"2018-02-12T07:55:39","guid":{"rendered":"https:\/\/itnigblog.live-website.com\/podcast-24-itnigs-point-of-view-on-gymforless-exit"},"modified":"2020-06-11T13:07:46","modified_gmt":"2020-06-11T13:07:46","slug":"podcast-24-itnigs-point-of-view-on-gymforless-exit","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/podcast-24-itnigs-point-of-view-on-gymforless-exit\/","title":{"rendered":"Podcast #24: Itnig\u2019s point of view on Gymforless\u2019 exit"},"content":{"rendered":"<p>In itnig\u2019s Podcast #23 Bernat Farrero, CEO at itnig and Pau Fern\u00e1ndez, CFO at itnig <strong>share their point of view on Gymforless\u2019 exit<\/strong>. How did the company start, pivot, live the change of CEO and reach an agreement with Sodexo which lead to the sale of the startup last week.<\/p>\n<p><iframe loading=\"lazy\" title=\"Perspectiva del exit de gymforless desde itnig, la importancia del foco para crecer - Podcast #24\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8qpEGmNEJig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>At itnig every Friday we sit down to talk with interesting people whom we meet throughout the week and we make a podcast (in Spanish) out of our conversations. You can <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/itnig\/id1154542684\" target=\"_blank\" rel=\"noopener noreferrer\">listen to it on iTunes<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=8qpEGmNEJig\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to our channel on Youtube<\/a> or <a href=\"https:\/\/www.ivoox.com\/podcast-itnig_sq_f1393142_1.html\" target=\"_blank\" rel=\"noopener noreferrer\">enjoy it through iVoox<\/a>.<\/p>\n<p>For this Podcast #24 dedicated to the story of Gymforless, Bernat Farrero, CEO at itnig, Pau Fern\u00e1ndez, CFO at itnig, C\u00e9sar Miguel\u00e1\u00f1ez, Product Director at Factorial, Roger Doba\u00f1o, Product Manager at Quipu and Bettina Gross, Talent Acquisition at itnig come together to <strong>talk about the beginning, the pivots and the exit of Gymforless<\/strong>.<\/p>\n<p><a href=\"https:\/\/upscri.be\/5c88ff\/\">https:\/\/upscri.be\/5c88ff\/<\/a><\/p>\n<p>Gymforless started out as a flexible model on how to use gym, directed to final consumer offering fitness tracking. Instead of models like Freeletics or 8fit, whom we have previously spoken about here at itnig, Gymforless focussed its tracking on workouts at the gym.<\/p>\n<p>Guillermo Libre started out with the project and from itnig we supported him in tech development and an initial investment. The work on the b2c segment was very intense and it cost us a lot in marketing and customer acquisition, bringing only small margins.<\/p>\n<h4>Transition from daily pass to club, membership<\/h4>\n<p>With this panorama, Guillermo made a first pivot from a Daily Pass (pay per use) model to a Club Pass (a subscription) model. It was a hard decision, we were scared leaving something behind that was working and it seemed like a dangerous move.<\/p>\n<blockquote><p>It\u2019s hard to leave something that is working, even though it\u2019s not your core business.<\/p><\/blockquote>\n<p>After all, this was a very important change and from the on the project had a new direction. We were adding more features like rewards to work on churn. However this was only the first of many changes the startup would go through.<\/p>\n<p>Guillermo, founder of the project had to leave the project and move to Madrid. In most cases such a change of CEO in an initial phase is the end of the business. Not in Gymforless\u2019 case. Guillermo knew Oriol, current CEO, from working together in the past and he joined Gymforless to lead the startup through the next adventures. Oriol had extensive experience in Sales and B2B.<\/p>\n<figure>\n<\/figure>\n<h4>Pivot to a new direction\u200a\u2014\u200agoing corporate<\/h4>\n<p>The next step for Gymforless was a change in its customer target base. We started acquiring companies and offer gym as benefit for employees. The companies were very receptive to offer these kind of benefits and we soon had a working model. Oriol\u2019s experience in B2B Sales helped this pivot from consumer to corporate business tremendously.<\/p>\n<h4>This change made the relationships with the gyms easier as well. Gyms no longer saw us as a threat, or cannibalization of their customers.<\/h4>\n<hr \/>\n<p>Listen to our podcast to learn more about Gymforless\u2019 beginning and exit story. Learn more in this Podcast in Spanish on our <a href=\"https:\/\/www.youtube.com\/watch?v=8qpEGmNEJig\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube channel<\/a>, <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/itnig\/id1154542684\" target=\"_blank\" rel=\"noopener noreferrer\">listen to it on iTunes<\/a> or <a href=\"https:\/\/www.ivoox.com\/podcast-itnig_sq_f1393142_1.html\" target=\"_blank\" rel=\"noopener noreferrer\">enjoy it through iVoox<\/a> and subscribe to our newsletter to stay always up to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In itnig\u2019s Podcast #23 Bernat Farrero, CEO at itnig and Pau Fern\u00e1ndez, CFO at itnig share their point of view on Gymforless\u2019 exit. How did the company start, pivot, live the change of CEO and reach an agreement with Sodexo which lead to the sale of the startup last week. At itnig every Friday we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[56,58,268,312,319],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itnig-podcast","tag-business","tag-business-development","tag-pivoting","tag-startup","tag-startup-lessons"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":3,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":9194,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions\/9194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}