{"id":32,"date":"2016-09-26T00:09:36","date_gmt":"2016-09-26T00:09:36","guid":{"rendered":"https:\/\/itnigblog.live-website.com\/how-to-make-a-startup-community-grow-and-become-more-inclusive"},"modified":"2020-06-11T13:19:00","modified_gmt":"2020-06-11T13:19:00","slug":"how-to-make-a-startup-community-grow-and-become-more-inclusive","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/how-to-make-a-startup-community-grow-and-become-more-inclusive\/","title":{"rendered":"How To Make A Startup Community Grow And Become More Inclusive"},"content":{"rendered":"<figure class=\"wp-caption\">\n<img decoding=\"async\" data-width=\"3456\" data-height=\"2304\" src=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2019\/04\/9257a-1cnhjqol6gqjeoxhaaoruhg.jpeg\"><figcaption class=\"wp-caption-text\">There&#8217;s tons of events in the Barcelona startup ecosystem, you can find all the<a href=\"http:\/\/itnig.net\/events\" target=\"_blank\" rel=\"noopener noreferrer\"> itnig events\u00a0here<\/a>.<\/figcaption><\/figure>\n<p>Everyone that works in startups desire a strong, growing and inclusive community. It&#8217;s something everyone benefit from, founders, VC&#8217;s, developers, marketers, the list goes on.<\/p>\n<p>How you perceive a community often depend on if you&#8217;re a local or not. In Barcelona the startup community is a good mix of both Spanish people and expats from all over the world, which is a great thing.<\/p>\n<p>I\u2019ve been a member of the startup community in the city for well over a year now, and I\u2019ve been impressed by how inclusive and fast-growing it is. To help me analyze why and how the ecosystem has been growing, I spoke to a local expert.<\/p>\n<h4>Want to go fast or\u00a0far?<\/h4>\n<p>\u00c0lex Rodr\u00edguez Bacardit is the CEO and founder of <a href=\"https:\/\/marsbased.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MarsBased<\/a>, director of Startup Grind Barcelona, and the man behind the Slack group StartupBCN. As a local, he&#8217;s seen the community grow fast for the last years, and have recognized a clear difference between certain companies:<\/p>\n<blockquote><p>Some companies fail to understand that an ecosystem is a perfect sum of the actors that contribute. Go alone if you want to go fast, go accompanied if you want to go far, as the African proverb says.<\/p><\/blockquote>\n<figure class=\"wp-caption\">\n<img decoding=\"async\" data-width=\"300\" data-height=\"200\" src=\"https:\/\/itnig.net\/blog\/wp-content\/uploads\/2019\/04\/32864-1rffi5hisp6jhtu35ff-poa.png\"><figcaption class=\"wp-caption-text\">\u00c0lex Rodr\u00edguez Bacardit at Startupgrind\u2019s two year anniversary in Barcelona this\u00a0year.<\/figcaption><\/figure>\n<p>Even though tech startups is dependent and built by developers, it&#8217;s important that all events isn&#8217;t exclusively for this group. Bacardit says entry-level events are key in building and growing a community:<\/p>\n<blockquote><p>Events provided by new startups or even public administration, where you get free non-technical content, not using acronyms or tech-jargon so people can start soaking the startup vibe and culture without feeling lost.<\/p><\/blockquote>\n<h4>Too many \u201crockstars\u201d<\/h4>\n<p>As Brad Feld wrote in the well-known book \u201cStartup communities\u201d, inclusion doesn\u2019t just mean to invite as many of the people you think will fit into the community, it actually means everyone, according to Feld:<\/p>\n<blockquote><p>\u201cWelcome everyone to the startup community. Everyone should have the perspective that having more people engaged is good for the startup community.\u201d<\/p><\/blockquote>\n<p>Wise, experienced startup founders are essential in all communities that want to grow, but it\u2019s important to not forget the youngest group of the ecosystem.<\/p>\n<p>Young people who\u2019s hungry for experience with their whole life ahead of them, and with\u201cnothing to lose\u201d, can be an incredible resource to a growing (or a stagnant) community. They\u2019re often not limited by the same things as older, more experienced members of the ecosystem can be. Limited time, money, pride, are things young people more rarely have, and make them more free to be active and engaged.<\/p>\n<p>Bacardit explains that even though the Barcelona ecosystem is getting better every year, there&#8217;s still too many older \u201crockstars\u201d.<\/p>\n<blockquote><p>There is an established \u201cstartup mafia\u201d which is everywhere, pulling the strings of the community. If you\u2019re not friends with them, you won\u2019t make it. The biggest pitfall is the conquer-all attitude of some companies that try to gain foothold within the community without caring about other companies.<\/p><\/blockquote>\n<p>The founder believes giving before getting, is the key to growth.<\/p>\n<blockquote><p>An inclusive startup community is where being a competitor does not matter. At this level, companies should partner more often than not, even if they\u2019re competitors.<\/p><\/blockquote>\n<p>He continues:<\/p>\n<blockquote><p>If even Microsoft and Google or Apple partner from time to time, why shouldn\u2019t startups?<\/p><\/blockquote>\n<h4>Build something that\u00a0lasts<\/h4>\n<p>In Barcelona we\u2019re very lucky to have an extremely strong city brand, but not all cities have the world\u2019s best football team, and millions of people coming to visit every year. If you don\u2019t have a strong identity, it\u2019s easy to start drawing lines to other places that have fostered world-famous entrepreneurs.<\/p>\n<p>You often hear that cities brand themselves as the Silicon Valley of this or that, but if you want your startup community to develop in a healthy way and be a reference to other communities, I think it\u2019s important to stay true to who you are.<\/p>\n<p>For instance to call Barcelona the Silicon Valley of southern Europe would look good as a title in news articles, and create a bit of buzz, but to base your brand on your own talent and success is something that will last much longer, even though it takes more time and effort.<\/p>\n<p>So if you\u2019re part of a startup or a tech company you now know some of the things you should, and shouldn\u2019t do. And Bacardit has one last encouragement to you:<\/p>\n<blockquote><p>I believe most companies should host an event or two a year just to learn what it can bring them, and how difficult it is. It\u2019s a nice way to pay the community back.<\/p><\/blockquote>\n<p>\u2026\u2026<\/p>\n<p>This post was written by <a href=\"https:\/\/medium.com\/u\/edb2f3e669ff\" target=\"_blank\" rel=\"noopener noreferrer\">Sindre Hopland<\/a>, media manager at itnig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s tons of events in the Barcelona startup ecosystem, you can find all the itnig events\u00a0here. Everyone that works in startups desire a strong, growing and inclusive community. It&#8217;s something everyone benefit from, founders, VC&#8217;s, developers, marketers, the list goes on. How you perceive a community often depend on if you&#8217;re a local or not. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[125,161,312,314],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-entrepreneurship","tag-growth","tag-startup","tag-startup-communities"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":3,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":8883,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions\/8883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}