{"id":6787,"date":"2015-04-08T18:30:58","date_gmt":"2015-04-08T18:30:58","guid":{"rendered":"https:\/\/itnigblog.live-website.com\/?p=6787"},"modified":"2020-06-11T13:20:29","modified_gmt":"2020-06-11T13:20:29","slug":"does-your-startup-need-a-financial-cofounder","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/does-your-startup-need-a-financial-cofounder\/","title":{"rendered":"Does your startup need a financial cofounder?"},"content":{"rendered":"<p id=\"6280\" class=\"graf graf--p graf-after--h3\">Many business schools tell us that having a\u00a0<strong class=\"markup--strong markup--p-strong\">balanced mix of professional profiles in a startup team<\/strong>\u00a0is key to maximize your chances of success.<\/p>\n<p id=\"805b\" class=\"graf graf--p graf-after--p\">This is true. However, you need to know what skills does your startup need in order to validate a value proposition. Since starting up nowadays involves development of some kind, a<strong class=\"markup--strong markup--p-strong\">\u00a0CTO is key.<\/strong><\/p>\n<p id=\"2434\" class=\"graf graf--p graf-after--p\">You also need to know how you will sell your product\u2026<\/p>\n<p id=\"a33a\" class=\"graf graf--p graf-after--p\">Sayings such as \u201cmy product\/service is so good that it will sell by itself\u201d are the first indicator that you don\u2019t know how to sell. No sales, no business. That\u2019s why the other key figure is someone who can sell to the client, someone who gets people to your site and understands how to drive them towards the cart checkout. I am talking about the\u00a0<strong class=\"markup--strong markup--p-strong\">CMO or the Growth Hacker,<\/strong>depending on the business.<\/p>\n<p id=\"08e2\" class=\"graf graf--p graf-after--p\">So far you can make things and sell them, but the\u00a0<strong class=\"markup--strong markup--p-strong\">third key role in a startup is the BUSINESS one<\/strong>. This figure tends to be the leader, the one with the vision, the one who has a clear idea on how to turn the concept into a profitable enterprise, the one who can manage all the resources (specially the time) and make things happen.<\/p>\n<p id=\"8396\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Is this business entrepreneur the finance person?<\/strong>\u00a0Not necessarily. It always comes in handy to have someone who can deal with reports, taxes, banking and other administrative stuff, because these are things that assure the survival of a business that sells. Again, no sales, no business. A startup needs to find at least one revenue source with a lifetime value higher than the acquisition costs, with enough market size and market share.<\/p>\n<p id=\"90e4\" class=\"graf graf--p graf-after--p\">\n<figure id=\"0499\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"0*UPKt0wMU_jj5BGG2.jpg\" data-width=\"800\" data-height=\"530\" data-external-src=\"http:\/\/itnig.net\/en\/wp-content\/uploads\/sites\/2\/2015\/04\/financial_guy.jpg\" data-action=\"zoom\" data-action-value=\"0*UPKt0wMU_jj5BGG2.jpg\" data-scroll=\"native\"><canvas class=\"progressiveMedia-canvas js-progressiveMedia-canvas\" width=\"75\" height=\"48\"><\/canvas><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/0*UPKt0wMU_jj5BGG2.jpg\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/0*UPKt0wMU_jj5BGG2.jpg\" \/><\/div>\n<\/div>\n<\/figure>\n<p class=\"graf graf--p graf-after--figure\">Finance person, do you need one?<\/p>\n<p id=\"c7dd\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">When a startup has validated its business model<\/strong>\u00a0and can then start to think like a company, is in this moment when\u00a0<strong class=\"markup--strong markup--p-strong\">it is key to have a finance person<\/strong>: someone who can deal with the administrative tasks, give business performance visibility to managers and provide trustability to shareholders.Nowadays, finding a qualified person for this tasks is not as hard as looking after the three entrepreneurial types mentioned above: the CTO, the CMO \/ Growth Hacker and the Business\/Product oriented person.<\/p>\n<p id=\"9314\" class=\"graf graf--p graf-after--p\">Therefore,\u00a0<strong class=\"markup--strong markup--p-strong\">a CFO is not essential on the first stages of a startup<\/strong>, although it may be convenient, of course.<\/p>\n<p id=\"e193\" class=\"graf graf--p graf-after--p\">In this post, I have indirectly stated that the\u00a0<strong class=\"markup--strong markup--p-strong\">ideal number of entrepreneurs is three<\/strong>. They also need to complement one another, not clones with repeated profiles. Why three?<\/p>\n<ul class=\"postList\">\n<li id=\"8e0e\" class=\"graf graf--li graf-after--p\">To avoid ties in decision making.<\/li>\n<li id=\"1c14\" class=\"graf graf--li graf-after--li\">To offer different points of view.<\/li>\n<li id=\"693f\" class=\"graf graf--li graf-after--li\">It allows entrepreneurs to meet and work easily with each other.<\/li>\n<li id=\"7acb\" class=\"graf graf--li graf-after--li\">Entrepreneurs can keep a big stake in the business, so that they really feel owners.<\/li>\n<li id=\"622e\" class=\"graf graf--li graf-after--li\">Startups need entrepreneurs rather than employees to be able to go the extra mile.<\/li>\n<\/ul>\n<p id=\"f79a\" class=\"graf graf--p graf-after--figure\">\n","protected":false},"excerpt":{"rendered":"<p>Many business schools tell us that having a\u00a0balanced mix of professional profiles in a startup team\u00a0is key to maximize your chances of success. This is true. However, you need to know what skills does your startup need in order to validate a value proposition. Since starting up nowadays involves development of some kind, a\u00a0CTO is [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6787","post","type-post","status-publish","format-standard","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=6787"}],"version-history":[{"count":1,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6787\/revisions"}],"predecessor-version":[{"id":9647,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6787\/revisions\/9647"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=6787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=6787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=6787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}