{"id":6845,"date":"2016-09-30T19:35:28","date_gmt":"2016-09-30T19:35:28","guid":{"rendered":"https:\/\/itnigblog.live-website.com\/?p=6805"},"modified":"2024-04-10T10:40:24","modified_gmt":"2024-04-10T10:40:24","slug":"why-videos-are-key-to-promoting-your-startup","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/why-videos-are-key-to-promoting-your-startup\/","title":{"rendered":"Why Videos Are Key To Promoting Your Startup"},"content":{"rendered":"<blockquote id=\"60c5\" class=\"graf graf--blockquote graf-after--figure\"><p>Video, video, video, the Facebook feed will be all videos in five years.<\/p><\/blockquote>\n<p id=\"3c38\" class=\"graf graf--p graf-after--blockquote\">That&#8217;s the words of Facebook vice president for Europe, the Middle East, and Africa,\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/nicolamen\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/twitter.com\/nicolamen\">Nicola Mendelsohn<\/a>\u00a0earlier this year.<\/p>\n<figure id=\"4303\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--p\" data-scroll=\"native\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*aeVteaF1L2BDW8BfzDFOkw.png\" data-width=\"565\" data-height=\"354\" data-action=\"zoom\" data-action-value=\"1*aeVteaF1L2BDW8BfzDFOkw.png\" data-scroll=\"native\"><canvas class=\"progressiveMedia-canvas js-progressiveMedia-canvas\" width=\"75\" height=\"46\"><\/canvas><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*aeVteaF1L2BDW8BfzDFOkw.png\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*aeVteaF1L2BDW8BfzDFOkw.png\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">Vice president for Europe, the Middle East, and Africa,\u00a0<a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/twitter.com\/nicolamen\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/twitter.com\/nicolamen\">Nicola Mendelsohn<\/a>.<\/figcaption><\/figure>\n<p id=\"39aa\" class=\"graf graf--p graf-after--figure\">The last 3\u20134 years we&#8217;ve seen videos explode in social media. With the emergence of Snapchat and Vine the rest of the social networks followed, and there&#8217;s now no social networks that doesn&#8217;t take video seriously.<\/p>\n<p id=\"e6e3\" class=\"graf graf--p graf-after--p\">By next year (2017)\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.cisco.com\/en\/US\/solutions\/collateral\/ns341\/ns525\/ns537\/ns705\/ns827\/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/www.cisco.com\/en\/US\/solutions\/collateral\/ns341\/ns525\/ns537\/ns705\/ns827\/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html\">video will account for 69% of all consumer internet traffic, according to Cisco.<\/a><\/p>\n<p id=\"2608\" class=\"graf graf--p graf-after--p\">This means that if you&#8217;re doing marketing for your startup, you\u00a0<strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">need<\/em><\/strong>\u00a0to start looking for someone who can handle a camera.<\/p>\n<h4 id=\"ee7f\" class=\"graf graf--h4 graf-after--p\">Digesting information<\/h4>\n<p id=\"5aba\" class=\"graf graf--p graf-after--h4\">This is what it&#8217;s all about\u200a\u2014\u200adigesting information in a time where information is overflowing.<\/p>\n<p id=\"33f0\" class=\"graf graf--p graf-after--p\">Videos and pictures helps you present a story faster and smarter than through written words:<\/p>\n<ul class=\"postList\">\n<li id=\"6751\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong\">Faster:<\/strong>\u00a0You only need a minute to explain a concept, an idea or news through video, as the audiovisual combination lets a person take in more information compared with only audio or text.<\/li>\n<li id=\"b92f\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Smarter<\/strong>: All social channels are adapting in way that favors video. Research has shown that the chance of people clicking on a link more than doubles by using a pictures or a video in the post. It&#8217;s also smarter, because video is convertible, meaning that if you shoot a video, you can make that into both written content and audio content.<\/li>\n<\/ul>\n<p id=\"8c64\" class=\"graf graf--p graf-after--li\">And if you&#8217;re not convinced by my words,\u00a0Axonn Research\u00a0found 7 in 10 people view brands in a more positive light after watching interesting video content from them.<\/p>\n<p id=\"5cf9\" class=\"graf graf--p graf-after--p\">It&#8217;s important to add that video is not only great for attracting clients and customers from your own channels, but your chance of being featured in media outlets and tech blogs, also increases a lot with the use of video.<\/p>\n<h4 id=\"c7de\" class=\"graf graf--h4 graf-after--p\">VR and 360\u00a0degrees<\/h4>\n<figure id=\"cde6\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--h4\" data-scroll=\"native\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*WcCbtFghbqOOR5_7drXL3g.jpeg\" data-width=\"400\" data-height=\"240\" data-scroll=\"native\"><canvas class=\"progressiveMedia-canvas js-progressiveMedia-canvas\" width=\"75\" height=\"45\"><\/canvas><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*WcCbtFghbqOOR5_7drXL3g.jpeg\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*WcCbtFghbqOOR5_7drXL3g.jpeg\" \/><\/div>\n<\/div>\n<\/figure>\n<p id=\"5b28\" class=\"graf graf--p graf-after--figure\">You&#8217;ve hopefully understood by now that video will essential to spread the word about your startup.<\/p>\n<p id=\"9693\" class=\"graf graf--p graf-after--p\">But if you want to be in front of the trend, you should look into VR and 360 video as well, according the Facebook VP Mendelsohn:<\/p>\n<blockquote id=\"bfb3\" class=\"graf graf--blockquote graf-after--p\"><p>In five years 360 videos will feel very common, as it today is a bit new and interesting.<\/p><\/blockquote>\n<p id=\"ff7f\" class=\"graf graf--p graf-after--blockquote\">The big question is when virtual reality will become mainstream. In other words, when is it worth to dedicate resources to VR marketing?<\/p>\n<p id=\"0cc5\" class=\"graf graf--p graf-after--p\">The\u00a02016 Virtual Reality Industry Report\u00a0estimates that there will be 135.6 million VR headset in use by 2025, of which 122 million will be mobile. So if you want to be in front of the trend, you should at least put it in your notebook as something to watch out for.<\/p>\n<figure id=\"e924\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*jA4ZW_FqIDmv_nTDAennEg.jpeg\" data-width=\"1245\" data-height=\"878\" data-action=\"zoom\" data-action-value=\"1*jA4ZW_FqIDmv_nTDAennEg.jpeg\" data-scroll=\"native\"><canvas class=\"progressiveMedia-canvas js-progressiveMedia-canvas\" width=\"75\" height=\"52\"><\/canvas><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*jA4ZW_FqIDmv_nTDAennEg.jpeg\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*jA4ZW_FqIDmv_nTDAennEg.jpeg\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">There&#8217;s no doubt where to invest your marketing budget the next\u00a0years.<\/figcaption><\/figure>\n<h4 id=\"b788\" class=\"graf graf--h4 graf-after--figure\"><strong class=\"markup--strong markup--h4-strong\">Too expensive?<\/strong><\/h4>\n<p id=\"4391\" class=\"graf graf--p graf-after--h4\">Renting a professional video team has been, and still is way too expensive for a startup. However, as the video gear is getting cheaper by the year, and the quality and user friendliness increases, most people can learn how to make a corporate video, and that at a reasonable price.<\/p>\n<p id=\"4369\" class=\"graf graf--p graf-after--p\">I won&#8217;t go into what kind of gear you should use for your films, but a fast google search will get you on the right track.<\/p>\n<p id=\"fdda\" class=\"graf graf--p graf-after--p\">To get you going with videos &#8211; check out and subscribe to the\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.youtube.com\/channel\/UCCbCxpkzNKxWXYf0AtZDsZw\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.youtube.com\/channel\/UCCbCxpkzNKxWXYf0AtZDsZw\">itnig Youtube channel.<\/a><\/p>\n<h4 id=\"b7ea\" class=\"graf graf--h4 graf-after--p\">Som examples:<\/h4>\n<p id=\"e02c\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Technical events:\u00a0<\/strong>the most essential content is the code the presenter is using, that&#8217;s why you should emphasize on recording the screen during the presentation. But to not miss the human touch, it&#8217;s works great to include a small video bar inside the code screen:<\/p>\n<p><iframe loading=\"lazy\" title=\"Learn Object-Oriented Programming - Using New ECMAScript 6 Features\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6-HdQ7E1YRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p id=\"4e89\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">Video podcasts:<\/strong>\u00a0As mentioned before, the content is always more important than the quality, but for longer content, quality also counts. Using different camera angles that both captures the whole room, but also close ups, is key. It&#8217;s also important with good sound quality, which doesn&#8217;t need to be expensive at all:<\/p>\n<p><iframe loading=\"lazy\" title=\"Hacker Schools vs. Universities is there room for both?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nSAfB3Z3Luc?list=PLs8CZ4blcEKtHMMFk4s23T8Pi-ZCKohDu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p id=\"5425\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">Interviews:\u00a0<\/strong>Make sure you have a decent microphone, and if the interview object is sitting the same place the whole talk, make sure to use a tripod. Use open questions, and not cut too much:<\/p>\n<p><iframe loading=\"lazy\" title=\"What do developers love about itnig?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gvazrbnBCbA?list=PLs8CZ4blcEKsaZVJ7FU8P6yEcsHqpPFTQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"c4b7\" class=\"graf graf--figure graf--iframe graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n&nbsp;\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Video, video, video, the Facebook feed will be all videos in five years. That&#8217;s the words of Facebook vice president for Europe, the Middle East, and Africa,\u00a0Nicola Mendelsohn\u00a0earlier this year. Vice president for Europe, the Middle East, and Africa,\u00a0Nicola Mendelsohn. The last 3\u20134 years we&#8217;ve seen videos explode in social media. With the emergence of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6845","post","type-post","status-publish","format-standard","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=6845"}],"version-history":[{"count":2,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6845\/revisions"}],"predecessor-version":[{"id":12359,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6845\/revisions\/12359"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=6845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=6845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=6845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}