{"id":6862,"date":"2016-11-19T20:28:39","date_gmt":"2016-11-19T20:28:39","guid":{"rendered":"https:\/\/itnigblog.live-website.com\/?p=6799"},"modified":"2020-06-11T13:15:38","modified_gmt":"2020-06-11T13:15:38","slug":"four-or-five-moments-that-will-define-your-product","status":"publish","type":"post","link":"https:\/\/itnig.net\/blog\/four-or-five-moments-that-will-define-your-product\/","title":{"rendered":"Four or five moments that will define your product"},"content":{"rendered":"
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Four or five moments, that\u2019s all it takes. To be a hero. Everyone thinks it\u2019s a full-time job. Wake up a hero. Brush your teeth a hero. Go to work a hero. Not true. Over a lifetime, there are only four or five moments that really matter.
\n\u2014\u200aColossus, Deadpool<\/p><\/blockquote>\n

I love that quote, so much that I\u2019m starting this post with it. You, as we all do, might think \u201cI\u2019m not that quick to judge someone. I weigh both the good and the bad.\u201d\u200a\u2014\u200abut that\u2019s not how humans work.<\/p>\n

Big groups of people tend to judge quickly. As a group we come to conclusions in the blink of an eye without taking into consideration all the factors, no hesitation whatsoever. Consider\u00a0Twelve Angry Men<\/a>. Consider\u00a0Steve Bartman<\/a>. We do it to people, and we do it to our tools, innocent inanimate objects.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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And if you think you are different, think if this has ever happened to you before: \u201cSorry, I meant\u00a0far<\/em>\u00a0not\u00a0fat<\/em>! F***ing autocorrect\u201d.<\/p>\n

Once again, your phone\u2019s software has embarrassed you by incorrectly predicting the word you meant to type. What a betrayal! Yet after accurately correcting thousands of words, that mistake is the one we focus on, the one we remember.<\/p>\n

When that happens in your daily life to things that are under your control, you have two choices: complain or fix them. But for some reason I see more people \u201chating\u201d than doing something to change what\u2019s broken\u200a\u2014\u200aeven if it\u2019s not actually broken, only broken according to their standards.<\/p>\n

Personally, I don\u2019t even look at the keyboard when I write on my phone, I trust that any mistyped letters would be magically ok when I look at the message. And it works most of the times. So in reality it\u2019s an amazing feature. But a couple of moments, screw that up completely and we consider autocorrect to be rubbish.<\/p>\n

Four or five moments are all it takes to perceive an overall good, great, or amazing tool as a piece of crap.<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Not even ten years ago most mobile phones had only twelve keys to type with. Mobile phones, not smartphones, because we hadn\u2019t invented that word yet. And we typed. Often. And fast. It was amazing just the fact that you could message someone. That you didn\u2019t have to call them at home. We used to have to call somewhere<\/em>, not someone<\/em>.<\/p>\n

But now you don\u2019t have reception at your favorite restaurant and everything is b***shit.<\/p>\n

We get spoiled really fast.<\/p>\n

Last month I flew from San Francisco to Dublin in eleven hours. Direct flight. Unimaginable only fifty years ago. But if my flight was thirty minutes delayed that would have been unacceptable. If you could afford to sail to America from Europe back in the day, it would take you weeks. On a boat. And you\u2019d dock on the East Coast. Add the train west to the trip and then call your LA\u2013NYC leg painful. A single moment marks and defines the whole experience. We decide to focus on the bad ones more often than not.<\/p>\n

Because, hey! My smartphone\u200a\u2014\u200aa computer a hundred times more powerful than the ones that we used to send people to the moon\u200a\u2014\u200ajust made me look stupid when it couldn\u2019t correctly predict the word that I was thinking of.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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I do confess, I have that feeling often. Although I build interfaces, sometimes I find myself disappointed by technology because it\u2019s not doing what I want it to do. But I am lucky enough to work in an industry where people invent new technologies, and I help fix those little mistakes. Working in the shadows. Improving things for the idle minded. All so you can order your venti caramel Frappuccino, with whip, while checking your tasks for today as you receive a lovely picture from your mom of her Dachshund dressed as a cowboy and a notification that your next meeting has been cancelled.<\/p>\n

What\u2019s the angle? Where\u2019s the benefit in here?<\/strong>\u00a0When something is bad, we try to improve it. As long as somebody experiences moments of crappiness in the tools they use, we will have roads for improvement and will keep pushing forward what technology can do for us.<\/p>\n

Pessimists will see bad experiences. Optimists will see opportunities.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Four or five moments, that\u2019s all it takes. To be a hero. Everyone thinks it\u2019s a full-time job. Wake up a hero. Brush your teeth a hero. Go to work a hero. Not true. Over a lifetime, there are only four or five moments that really matter. \u2014\u200aColossus, Deadpool I love that quote, so much […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6862","post","type-post","status-publish","format-standard","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/comments?post=6862"}],"version-history":[{"count":1,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6862\/revisions"}],"predecessor-version":[{"id":9631,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/posts\/6862\/revisions\/9631"}],"wp:attachment":[{"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/media?parent=6862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/categories?post=6862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itnig.net\/blog\/wp-json\/wp\/v2\/tags?post=6862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}