Head of Marketing

Description

Factorial is an HR Software startup founded three years ago with the mission of helping small and medium companies automate HR workflows, centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries. Factorial has won awards and received outstanding customer feedback since day one. It has closed over 18M€ in funding with top international venture capital firms (CRV, Creandum, Point Nine Capital among others). Most importantly, it has built a super talented team of over 100 people in its headquarters in the sunny Barcelona.

Factorial closed the year 2019 multiplying revenues by 10. It now intends to keep the rhythm and scale the organization and its highly performant go to market team. The marketing team is currently divided in geographical areas, being Spain still the one with highest contribution to the recurring revenue.

The goal this year is to step up our brand awarness and lead generation and establishing a dominant brand in the SMB space through the use of broader marketing channels.


Requirements

We are looking for a Marketing manager with relevant experience in brand building, customer acquisition through multi-channel lead generation campaigns, CRM management very close to a +40 people inside sales team. This person will report directly to the founder and Chief Revenue Officer at Factorial and will have almost uncapped budget allocation to build a team and run media campaigns.

Required experience and skills:

  • Management the P&L of a relevant brand, over 1M€ invested in yearly acquisition budget across different channels
  • Defining and implementing relevant attributes of the brand: Buyer persona, visual style guide, communication, etc.
  • Defining and managing a go to market strategic plan, including budget allocation, organization and actions for each relevant channels.
  • Managing search campaigns, PPC & display and experience finding ways to substantially scale profitable traffic
  • Managing Inbound content marketing, SEO and linkbuilding.
  • Setting up and managing a segmented CRM maximizing audience engagement
  • B2B segmentation analytics and cohort analysis
  • B2B account based marketing, linkedin campaigns, landing page building and measurement
  • PR and media exposure
  • Managing creative and risk taking advertising campaigns, specially around video in social media
  • Managing production for sales support materials, research and link magnets
  • Previous relevant growth experiences of +20% YoY

Other traits:

  • Startup fit: High energy, creative, driven, flexible
  • Ambitious with strong work ethics
  • Leadership and managerial experience of cross-functional teams
  • Good analysis skills, capable of building live information reporting for the whole team
  • Hands on, no excuse attitude. Playing by the example: Writing blogposts, building spreadsheet and designing campaigns.

Languages: English and Spanish proficiency.

Location: Barcelona.

Compensation: Open to negotiation.

Availability: As soon as possible.


Benefits

What we can offer you:

  • High growth environment - Joining a startup at this early stage is a unique opportunity for professional growth as well as a personal investment.
  • Young and multicultural environment
  • Benefits - We are in the human resources space so we really believe in benefits and perks for our employees.
  • Fast-paced career progression
  • Provide you with continuous challenge and room for learning.
  • Broad and diverse startup ecosystem that provides much more than a job experience.

Some of the perks: (these activities could be temporarily suspended due to COVID19)

  • Ping pong championships
  • Summer BBQs and Volleyball tournaments
  • Summer and Fall Parties
  • Afterwork activities such as Laser tag, Poker, Table games or LAN Parties
  • Conferences, events and workshops onsite

Don't miss the opportunity to contribute to our challenging project as one of the first pioneers!

Head of Marketing
Factorial
Marketing
Barcelona