Camaloon is a merchandising personalization company that delivers high quality products that adapts to the client’s needs. Camaloon is the perfect personal branding tool for consumers as well as a very reliable partner for businesses.
Year 2007 - The beginnings
2007 marks the beginning of the production of buttons in Reus, Tarragona and the start of a long success-story. Throughout the years the business is going well but Pere Rius - its founder - wants more.
Spring 2011 - Partnership with itnig
In Spring 2011 he thus contacts with itnig. His idea is to create an online price calculator so as to make it easier for his clients and avoid long phonecalls just about the prices. He comes to meet itnig in Barcelona. itnig sees a lot more potential in Camaloon and after a throughout analisis of the european market for personalized products decides to make Camaloon its first project of many.
Autumn 2011 - The e-commerce starts
Bernat Farrero and his team start to build an ecommerce platform for Camaloon, to think about internationalization and to imagine a platform for artists where art can be exposed and sold on low-budget products such as the Camaloon buttons. The time goes by and in Autumn 2011 Camaloon.com is ready. At that time, Pere Rius has become an itnigentrepreneur and a new company - Camalize S.L. - is founded.
Winter 2011 - Building the team
Bernat Farrero takes over the lead at Camaloon and creates a new team: new developers, the first marketing pioneer, content specialists and bloggers all over Europe join the crew. During Winter 2011 the Camalooners start with the process of Internationalization. It is then that Camaloon learns English, French, Italian, Portuguese and German and start to conquer these markets.
January 2012 - New production plant
With new orders arriving and a lot more international shipments being made, Camaloon moves to a bigger production plant in Constantí, Tarragona. This move makes possible to acquire new machines and start a new production line.
Spring 2012 - New product: stickers
By Spring 2012 the vinyl stickers are born as a new product and offered online next to the custom buttons and magnets that are already part of Camaloon’s product offerings.
Summer 2012 - Improving the team and the strategy
In order to grow further, Camaloon establishes collaboration with bloggers, magazines, offline events and artist groups all over Europe. Camaloon is getting bigger and bigger and the Camalooners need more help with their day to day tasks and their ambitious plan for growth. While it is getting warmer in Barcelona, new team members move in to the office. Camaloon is enriched by a Creative & Design Team, Marketing Specialists and Customer Support Team for all languages.
Summer 2012 - Moving to a new HQ
Together with itnig and some of itnig’s other startups, Camaloon now shares a whole floor in an old industrial building in the 22@ district of Barcelona. Not far from the beach and with a sunny office, work comes easily.
Autumn 2012 - Awesome UI & B2B expansion
Soon enough, Camaloon implements an online atelier to facilitate the creation of the designs and to enhance the Camaloon web experience further. The Camaloon are happy with their expansion on the B2C market but are dreaming to go further.
Autumn 2012 - Sales Ninjas
By Fall 2012 the plan of a B2B market penetration is completed and two enthusiastic Sales Ninja join the team. To keep up with their sales the factory’s capacities are enlarged and the Customer Service Department set up. While half of the Camalooners are busy serving the demand of the existing customers, some are creating new demands.
Winter 2012 - The Gallery
In Winter 2012 the Gallery is ready and opens. With this new addition, Camaloon creates a space for artists where they can expose and sell their designs and finally incorporates its initial idea into Camaloon. Artists from all over Europe are invited to take a look, expose their artwork and make some money by selling it on buttons, stickers and magnets.
2013 to 2018 - Focus on B2B and new product lines
Camaloon decides to put all its efforts on growing in the B2B market. It has since added tons of different customizable products and has more than doubled its income year by year reaching profitability and investing in growing even faster in the coming years.