Camaloon is e-commerce that allows the design of a large number of personalized products, to later print them and deliver them with high quality to companies for the realization of events and fairs. Camaloon sells these personalized products to all types of companies, from family businesses to medium and large companies, which need to attend promotional events, such as fairs, to publicize their business. In order to be able to ensure the quality of its printing, the prices, and fundamentally the tight delivery times that it requires the participation in its clients’ fairs, Camaloon has its own printing center in Barcelona.
We make it easier for companies to create personalized advertising products to distribute at events with their clients, in a simple and affordable way. Camaloon offers cutting-edge technology in the market to be able to personalize these products by companies in a simple and effective way. The company has been consolidating its position in the Spanish and European markets. Camaloon operates in each country with a personalized website, in the local language, and with customer service in the native language. Last year, they increased efforts in the textile product ranges. Camaloon currently sells mainly in Europe, with its main markets being: Spain, France, Italy, Germany, the United Kingdom, the Netherlands, and Sweden.
2007 marks the beginning of the production of buttons in Reus, Tarragona, and the start of a long success story. Throughout the years the business is going well but Pere Rius - its founder - wants more.
In Spring 2011 he thus contacts with itnig. His idea is to create an online price calculator so as to make it easier for his clients and avoid long phonecalls just about the prices. He comes to meet itnig in Barcelona. itnig sees a lot more potential in Camaloon and after a throughout analysis of the European market for personalized products decides to make Camaloon its first project of many.
Bernat Farrero and his team start to build an e-commerce platform for Camaloon, to think about internationalization and to imagine a platform for artists where art can be exposed and sold on low-budget products such as the Camaloon buttons. The time goes by and in Autumn 2011 Camaloon.com is ready. At that time, Pere Rius has become an Itnig entrepreneur and a new company - Camalize S.L. - is founded.
Bernat Farrero takes over the lead at Camaloon and creates a new team: new developers, the first marketing pioneer, content specialists, and bloggers all over Europe join the crew. During Winter 2011 the Camalooners start with the process of Internationalization. It is then that Camaloon learns English, French, Italian, Portuguese, and German and starts to conquer these markets.
With new orders arriving and a lot more international shipments being made, Camaloon moves to a bigger production plant in Constantí, Tarragona. This move makes it possible to acquire new machines and start a new production line.
By Spring 2012 the vinyl stickers are born as a new product and offered online next to the custom buttons and magnets that are already part of Camaloon’s product offerings.
In order to grow further, Camaloon establishes collaboration with bloggers, magazines, offline events, and artist groups all over Europe. Camaloon is getting bigger and bigger and the Camalooners need more help with their day to day tasks and their ambitious plan for growth. While it is getting warmer in Barcelona, new team members move into the office. Camaloon is enriched by a Creative & Design Team, Marketing Specialists and Customer Support Team for all languages.
Together with itnig and some of Itnig’s other startups, Camaloon now shares a whole floor in an old industrial building in the [email protected] district of Barcelona. Not far from the beach and with a sunny office, work comes easily.
Soon enough, Camaloon implements an online atelier to facilitate the creation of the designs and to enhance the Camaloon web experience further. The Camaloon are happy with their expansion on the B2C market but are dreaming to go further.
By Fall 2012 the plan of B2B market penetration is completed and two enthusiastic Sales Ninja join the team. To keep up with their sales the factory’s capacities are enlarged and the Customer Service Department set up. While half of the Camalooners are busy serving the demand of the existing customers, some are creating new demands.
In Winter 2012 the Gallery is ready and opens. With this new addition, Camaloon creates a space for artists where they can expose and sell their designs and finally incorporates its initial idea into Camaloon. Artists from all over Europe are invited to take a look, expose their artwork, and make some money by selling it on buttons, stickers, and magnets.
Camaloon decides to put all its efforts on growing in the B2B market. It has since added tons of different customizable products and has more than doubled its income year by year reaching profitability and investing in growing even faster in the coming years.