Branding is no longer about creating a name and a logo, it’s about combining product and magic, according to Marc Lite, CEO and co-founder of Firma, Barcelona’s most famous branding studio. Marc has helped clients such as PepsiCo, Unilever and Esade, as well as local startups such as Badi and Bandit find their voice. The…
Read moreWhen your startup consists of you and your co-founder, it’s not that hard to shape the culture. Even though Typeform started with two co-founders , it has grown and in the last 18 months from 30 to 150 employees, and they have no intention to stop growing. So how are they keeping a healthy culture? It’s not a poster…
Read moreWe wanted to use the March edition of our monthly video podcast to put focus on the brilliant women founders in our startup ecosystem. Luckily we have many to choose from in Barcelona, so we invited business angel and co-founder and CEO of B-Wom Helena Torras, co-founder of Geenapp Gina Tostand CEO and co-founder of Eelp! Nina Alastruey to discuss the status…
Read moreFirst of all, this is a non-technical approach to API’s, so if you want in-depth tech insights, I recommend you get in touch with Hitch — the API experts. However, if you’re looking to get insight in why you should use API’s to strengthen and grow your business, and what metrics you should be aware of when…
Read moreIn case you wonder, this is a hypnotoad. Humor is a universal language, it has no limits, no boundaries. It is the channel to communicate with your customers and collaborators in a direct way and the most efficient transport for your ideas to go around the world. In the ever-growing ocean of content that is…
Read moreAs product focus is more important than ever in building startups in a very competitive market, the product manager role is increasingly getting more common and is highly valued. But to many it’s a job description that’s a bit vague, and often means different things from company to company. We invited three product people from…
Read moreHappy Monday everyone! Today we have two new stories for you: 1. How Quipu kept churn rates under one percent ever since their launch 2. User Research on the Human Body for New Users Have a great week!
Read moreGoing into its fourth year, one of the things the Quipu team and its CEO Roger Dobaño are proud of is their low churn rate. Quipu is an online billing software that solves your daily administrative tasks. And as with any SaaS product, churn is a number they keep close track on, says Dobaño: I’m in touch…
Read moreHi! Thanks for agreeing to chat with me now that you’ve had your human body for a couple weeks. I’m excited to hear about how things have been going. Here’s how I’d like to spend our time: we will have an open conversation and explore your experiences. Later on, I have some specific questions that…
Read moreMany entrepreneurs, technologists and product managers will nod upon hearing this universal business truth: customers go first. In the end customers are the reason businesses exist, by adopting and paying for a company’s product or service. The term “customer success” is a hot topic these days, and can mean various things, but below I’ll explain…
Read moreThis is not a picture of me. There is a lack of engineers everywhere, but finding talent is especially hard in the Bay Area. I’m from Spain but 5 years ago I went three months to SF, to attend a couple of conferences and visited some friends.At that time I was trying to start something, but…
Read moreStartups have different business models, but all of them are in a situation where budgets are tight. In other words, accounting turns into a very important element. Hopefully these tips will help you take better business decisions, as the flow of income and expenses are something all entrepreneurs should worry about. To keep your startups accounting updated…
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