AI & Product
Session
Debate: AI-native UX, Headless or Owned experience?
César Miguelañez · Latitude · Jonathan Centeno · Factorial
Edition closedThe 2026 retreat took place on 9–10 July in Sitges. What follows is the record of it.
Closed doors · high intensity founder discussions · 45 min from BCN
Tech Founders
Retreat 2026
100 top scale-up founders & executives. Two days. A deep-dive into the new AI business reality — without the fluff.
100
Founders & execs
2
Days · 9–10 Jul
3
Tracks
Sitges
45 min · BCN
Off record
Chatham House Rules
Why
AI is rewriting how companies build product, sell and operate — but there was more fluff than reality.
What
A space to exchange realities. How did AI actually change real businesses over the previous 12 months?
How
An intimate format. High-intensity discussions. Everything stayed off the record.
Eurostars Sitges · Beachfront
Roundtable rooms
Beach Club · Dinner & partyAgenda
AI & Product
Dev tooling & building workflows, AI-native architectures, new generative UX, multimodality.
Go-to-Market
Sales & marketing AI stack, enterprise & SMB motion, AI PLG, land & expand playbooks.
Fundraising & Ops
Raising in 2026, M&A, alternative capital, scaling finance & HR, hiring in 2026.
Content was entirely crowdsourced by attendees — a mix of keynotes, fireside chats and debates, all open to interaction.
Thursday · 9 July
10:0011:00
11:0011:45
11:5013:05
Go-to-Market
Session
Hypergrowth through partnerships
Marcel Queralt · Factorial
Fundraising & Ops
Session
Raising money in 2026
Jordi Romero · Factorial · Carla Gómez · Theker
13:1015:10
15:1016:20
AI & Product
Roundtable
From SaaS to AI product teams
Ilya Zayats · Factorial · Miguel García · Factorial
Go-to-Market
Roundtable
High volume customer acquisition with AI
Horacio Martos · Labhouse
Fundraising & Ops
Roundtable
Roger Dobaño · Quipu · Pedro Pestaña · Marosa
16:2016:50
16:5518:05
AI & Product
Session
Forward deployed engineers: how do they really work at scale?
Pablo Palafox · Happy Robot · Xavier Virgili · Factorial
Go-to-Market
Roundtable
Hacking the US market
Andreu Dotti · Innovamat · Laura Urquizu · Red Points
Fundraising & Ops
Session
How to raise & manage debt
Moran Laufer · Factorial · Felipe Navío · Job&Talent
18:1519:00
19:0021:00
21:0021:30
21:3001:00
01:00
Friday · 10 July
10:0010:45
10:5012:00
AI & Product
Session
AI on the edge
Xavier Sans · Frekuent · Carla Gómez · Theker · Prince Canuma · Neywa Labs
Go-to-Market
Session
How to automate the end to end of your marketing stack
Jacinto Fleta · Baker
Fundraising & Ops
Session
M&A do's and don'ts
Juanjo Rodríguez · The Hotels Network
12:0012:30
12:3513:50
AI & Product
Roundtable
Cyber & Data: the invisible infrastructure that every AI agent runs on
Javi Santana · Tinybird · Joan Vendrell · NeuralTrust
Go-to-Market
Roundtable
Selling AI to Enterprise (pricing and compliance)
David Villalón · Maisa AI · Dani Carmona · Supersonik
Fundraising & Ops
Roundtable
New organizational structures and internal systems to better leverage AI
Pablo Pazos · Barkibu
14:0016:00
16:0017:10
AI & Product
Roundtable
Robotics and DefenseTech beyond 2026
Confidential speaker
Go-to-Market
Session
Mastering outbound sales in the age of AI saturation
Kai Brandt · Enginy · Jorge Lluch · Abacum
Fundraising & Ops
Roundtable
How PE and VC find out everything about your company and market
Pau Beltran · Arbolus
17:1518:00
Guests
Scale-ups
> €5M on the balance sheetFactorialJordi Romero & Bernat Farrero
GlovoOscar Pierre & Shiro Theuri
Job&TalentFelipe Navío
FreepikJoaquín Cuenca & Omar Pera
PreplyKirill Bigai
InnovamatAndreu Dotti & Isaac Sayol
DoistAmir Salihefendic
Maisa AIDavid Villalón & Manuel Romero
Bit2MeLeif Ferreira & Andrei Costache
ElevenLabsCarles Reina
The Hotels NetworkJuanjo Rodríguez & Laura Martínez
BarkibuPablo Pazos & Álvaro Gutierrez
AbacumJulio Martínez & Jorge Lluch
TinybirdJorge Sancha & Javi Santana
ThekerCarla Gómez & Jia Qiang
MarosaPedro Pestaña
SupersonikDani Carmona & Pol Ruiz
FrekuentXavier Sans & Josep Ballester
LabhouseHoracio Martos & Santi Otín
Happy RobotPablo Palafox
QidaOriol Fuertes & Fernando Menéndez
NeuralTrustJoan Vendrell & Víctor García
RedpointsLaura Urquizu & Javier Fernández
ArbolusPau Beltran
HamelynValentín Izquierdo & Federico Aguilar
Early-stage
Small balance sheet · high growthQuipuRoger Dobaño
TattooxBerta Madueño
HaddockArnau Navarro & Pol Rosell
PermutAlex Lopera & Oriol Blanc
Enginy AIKai Brandt & Jaume Puig
OviantaAlex Quintans & Rubén Domínguez
WelpayJonatan Amenedo & Alfredo González
BejaoAlberto Sanz
DealcarCarlos Horno & Sergio Gisado
BrickbroGuillermo Preckler
DesktopXavier Linares
StockagileMiquel Subirats & Joan Subirats
WealthReaderDavid Lozano
ProxusJavier de Diego
Base4Pol Cervera & Jose Manuel Soria
ReversaIñigo Martín & Santiago Aliaga
Matter and FormHisham Amwar & Joshua Valdez
BakerJacinto Fleta & David Alarcón
Neywa LabsPrince Canuma
GurusupVictor Codillo
GuruWalkJuan Castillo
GaiaroomsEnrique Domínguez
ParkimeterNacho Cofré
The economics
Accommodation + mealsRooms, coffee breaks, lunches, dinner
€60,000
Events + transportDinner & party venue, transfers Sitges–Beach Club
€10,000
MerchandisingWelcome kits, NFC lanyards, signage, AV
€10,000
Total cost · 2 days
€80,000
There were no sponsors. The retreat was funded entirely by the companies that joined.
The full cost of the two days was added up and split across the confirmed companies — the more companies in, the lower it got for everyone.
What was included
The fee covered the full two days.
Accommodation
Eurostars Sitges · beachfront
All meals
Breakfasts, lunches & coffee breaks
Dinner + party
Dinner & Beach Club party in Sitges
All 3 tracks
Closed-door roundtables & keynotes
Welcome kit
Materials & on-site support
The hosts
Curated by the partners of the itnig startup ecosystem.
Marcel Queralt
Chief Partnerships Officer, Factorial · Partner, itnig
Jordi Romero
Co-CEO, Factorial · General Partner, itnig
Bernat Farrero
Co-CEO, Factorial · General Partner, itnig
Factorial Management Team
CFO, CTO, VP Marketing, CX, Product, Engineering, Design · Factorial