Poblenou — How an urban renewal project fosters innovation

The triangle between ocean front, the Ciutadela park and Diagonal street — the district of Poble Nou — is now synonymous of innovation, famous for its startups and incubators and specked with universities. How did the once industrial project transform into a technological model and what impact does this have on the social relationships? We move in this area every day, shape it through using its services, setting up our own companies and bringing international talent yet few are the times that we wonder about its history. Let’s take a look at Poblenou’s 22@ and the transformation it has gone through.


If you are currently in Barcelona you can learn more about this topic in a visual way by visiting the photographic archives of the city until mid May (Archivo Fotográfico de Barcelona) to discover Darius Koehli’s view on the neighborhood and its transformation.

History of Poblenou

In the time of the Industrial Revolution in the early 19th century Poblenou was a place of industry with many factories dedicated to textile production and later with the settling of food and metallurgical industries. Between 1861 and the early 20th century the textile production continuously expanded and branched out to further specialize. Until 1939 the industries in Poblenou consolidated including the first car factories, which further grew in the coming two decades.

In the 1960s the industrial growth came to a halt and factories were relocated or dismantled. The abandonment of the Poblenou area and the general need to transform the city of Barcelona to stay relevant, led the government to introduce the first of many following restructuring plans.

With a move from an industrial to a more tertiary sector, Poblenou became more and more abandoned until the year 1992, which brought the Olympic Games. The 1992 Olympic Games initiated a process of metamorphosis in the city that turned it into a clear paradigm of urban change and international exposure where political will plays a determining role (Pareja-Eastaway, 2009). The Games also gained Barcelona a place on the map. With international recognition the city now called for further improvement of infrastructure and new developments: The Ronda de Dalt and the Ronda Litoral were built, the train lines were lead underground and the street grid started / envisioned by Cerdà (already in 1859!) was consolidated. Poble Nou was as such now placed in a new center, connected to the rest of Barcelona and embedded in the infrastructure.

In the following years a new model of cities within a city (poly-centric city) emerged. Today the Vila Olimpica, the area around Diagonal Mar and the Forum building tell the story of the construction for this sport event. Recently artists, young professionals and students — an especially young population rejuvenating the neighborhood — started moving into the old industrial plants and slowly converting the wide open spaces into lofts, shops and galleries. Nowadays you will also find architecture, art and design schools or studios in these spaces.

Urban planning for transformation

The transformation of the area began as a government initiative aimed to transform the historic but rundown industrial Poble Nou neighborhood into a technology and knowledge-driven economic powerhouse. In 2000 the new urban plan, soon known as 22@ altered from the industrial zoning denominator 22a, came into effect. A mixed model of urban planning, both focussed on social cohesion and economic development divided the area up into five different centers: Information and Computer Technology (ICT), Bio-Medical, Design, Energy, and Media. These five clusters were defined with the aim of concentrating economic activity with growth potential. Through this the aim is to “facilitate collaboration, capture talent and develop a sustainable business ecosystem”.

The plan included:

  • 4000 units of subsidized housing
  • Creation of green areas
  • Facilities for the productive fabric like the Media Tic building or the business incubator Almogàvers Business Factory
  • Facilities for public life like schools or community centers
  • Redevelopment of streets

The City Council put it all in motion by moving public companies and university to the district so as to support the clustering. Nowadays you can find the Universitat Pompeu Fabra, Universitat de Barcelona, Universitat Oberta de Catalunya, Universitat Politècnica de Catalunya and BAU of the Universitat de Vic all in close proximity. Through their joint work with the district office they offer collaborations with local companies like internship boards and a database of companies accessible for graduate students. Furthermore in the research cluster, the company Telefonica has set up their Research & Development facilities in the area and the big biomedical research park cannot be overlooked. The city of Barcelona also gave support to the social structure by promoting diverse collectives as it is the case for Hangar, La Escosesa and La Central del Circ — who are all privately managed organizations dedicated to the arts residing in municipally-owned buildings. Similarly Poblenou Urban District is a nonprofit association that aims to establish the neighborhood as entrepreneurial epicenter in Barcelona organizing activities and events like the Walk the Barrio open night.

in 2008 an additional support to businesses wanting to install themselves in the district was launched by the city: 22@ PLUS. Similarly Barcelona Activa, the city’s local development agency — with its Do it in Barcelona program — also played a strong role in supporting and promoting entrepreneurship and business incubators. Even though the planning of redevelopment and transformation has been severely delayed by the 2008 financial crisis the changes are visible to the eye and notable for all businesses in the district. Since the introduction of the renovation plans, on average 545 new businesses have been set up in the area.

Technological hub today

We at itnig aren’t the only ones to love the area of Poblenou and to have set up shop here. Like us about 400 other startups have decided to move their offices here. Barcelona attracts young people for its climate, for comparably lower costs of living and for its location in close proximity to the sea, the mountain as well as other European cities. Actually, the foreign population from the EU-28 is over-represented in this area, as compared to the whole of Barcelona.

In the Poblenou area you will find big companies like Edreams, Skyscanner, VICE Media but also those that have grown up to be big like Typeform, with their now close to 200 employees in their beautifully designed Bac de Roda offices. Close to the long-standing Encants markets, the new Design hub with a dedicated museum, the art promotion agency FAD and library and other public facilities has been erected.

For our startups as well, our strategic position in 22@ has been an important part of attracting international talent. Barcelona itself attracts a lot of foreigners and is a good argument to move and of top of that 22@ makes an even stronger case. Even outside of the city, the three letters of the district are easily recognized and associated with entrepreneurship, research and technology.

Where to go and what to do here today?

BAU School of Design

Part of the University of Vic the BAU Center for Design the design school offers pioneering courses in all kinds of design disciplines as for you as a passer-by interesting student exhibitions.

Codeworks

Codeworks is a coding bootcamp. Over three months selected students are immersed in an intensive, fully English-taught JavaScript course aimed at immediate application in the workplace after graduation. If you are just visiting the area, their events and conferences might be interesting for you.

La Escosesa

La Escosesa is a resident for artists offering different work spaces, halls and promotional help on a self-managed basis. If you are working, living or just visiting the area La Escosesa is well worth a stop!

itnig

Last but not least you have our very own space, itnig. More than an office or co-working space we see ourselves as an open ecosystem with events dedicated to learning, an open podcast to share ideas and a space ready to accommodate fellow entrepreneurs.

Buildings that withstood the test of time

The technology may be new in Poblenou but the area itself has been inhabited and used for a long time. To get a feeling for the past and observe the changes this area has undergone stroll through the streets holding your head up high. In the perpendicular passages on the west of Rambla del Poblenou you will come across factories turned into beautiful lofts and you will get a glimpse of the towers and smokestacks of the old Can Gili Vell factory. Similarly the once chemical factory ‘Valls, Teixidor i Jordana’ and Can Ricart merit a stop on your way through the district.

Can Ricart, a former factory measuring about 4 blocks of Eixample and waiting for its revitalization and incorporation into the Universitat de Barcelona campus dedicated to lifelong learning. Close by in the Poblenou park you will also come across the history museum (Museu de historia de Barcelona — MUI IBA) http://ajuntament.barcelona.cat/museuhistoria/ca), which features many more such examples of the development of the area.

Coffee shops to soak in the new urban atmosphere

Nomad Roaster’s

One of Barcelona’s biggests roasteries offers their doors to curious. With the intense scent of freshly ground coffee beans spilling out on the street you cannot resist .

Espai Joliu

Do you like plants and coffee equally? This is the place for you. After a small narrow entrance you will be surprised by the room opening up and the delicious cakes amidst this small urban jungle.

Skye Coffee

A coffee truck inside a big industrial hall and scattered chairs all around. Come here for a good coffee and an interesting place to contemplate or work.

Republic Cafe

A bit farther away from the main startup ongoings, on the southern end of Rambla del Poblenou you will find Republic Cafe with a cozy interior and a traditional terrace right on the Rambla itself.

Shopping & Strolling

For a more urban flair a stroll down Rambla del Poblenou is your first address. This avenue framed by trees winds down from Diagonal to the beach of Marbella and is a great point to soak in the more residential air of the neighborhood. Come here on a Saturday morning to buy fresh produce and artisanal products, have a coffee on one of the terraces observing people walking by or listening to one of the many street musicians, join the crowds of after work beer drinkers or venture out early in the morning like many of the local residents getting some exercise before heading to the office.

Parkimeter Wins CECOT Award

The Catalan organization CECOT representing over 6000 entrepreneurs, awarded itnig startup Parkimeter with the award for best new company.

Once every year CECOT hosts what they call “the night of the entrepreneur” in Barcelona. Here they award different kind of local entrepreneurs, and this year it was co-founders of Parkimeter, Jordi Badal and Ferran Gatius turn to get honored.

The startup that allow you to reserve, pay and find parking spots for your car, was created in 2013, and has been experiencing massive growth in both users and parking facilities the last years.

Soon 500 places to park

As of today, the company offers their users over 380 different locations to park their cars.

Parkimeter’s plan is to reach 500 parking facilities by 2017 in over 80 cities in Spain.

Parkimeter has parking facilities all over Spain.

And it seems like the service was needed, as the startup has parked over 50.000 cars the last three years. To make the parking experience even better, Parkimeter will in a matter of weeks release the new app so you easily can book your parking through your phone.

Even though the area around Barcelona is the one with most parking facilities at the moment, Parkimeter plans for expansion. They raised a seed round this June and plans to start their expansion to the rest of Europe by next year.

“How parking has been changed through technology, is similar to how the travel sector was disrupted 15 years ago,” say co-founder of Parkimeter Jordi Badal.

Smart sustainable cities

Parkimeter recently spoke at the SmartCity conference InFocus 2016, held in the Chinese city of Yinchuan this September.

This year’s CECOT event was also focused on building smart and sustainable cities, that are able to offer services that bring improvements to the lives of its citizens.

The Parkimeter team in their headquarters in Barcelona.

At the CECOT conference smart cities like New York and Dubai presented their plans for the future along with Barcelona represented by Parkimeter which introduced their initiatives to facilitate parking according to people’s needs, optimizing traffic, reducing the visual impact and aligning itself with the policies of mobility each city has.

But Parkimeter does only care about the environment, they also care about your wallet, as Parkimeter’s facilities is up to 50 percent cheaper than normal street parking.

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This post was written by Sindre Hopland, media manager at itnig.

Why Smart Cities Depend On Smart Parking

Smart parking is one of the easiest ways humans can make cities more sustainable.

The term smart city has become quite popular the last years. The expression indicates an urban area that, thanks to the use of advanced technology, isable to deal with a wide range of the citizen problems and needs in an innovative way. The purpose is to improve radically the quality of life, opportunity, health, social and economic development of the city.

However, a smart city is more than a digital or technologically advanced place. According to a group of researchers of the Vienna University of Technologies, the essence of a smart city is defined by six parameters: Smart Economy, Smart Mobility, Smart Environment, Smart People, Smart Living and Smart Governance.

Parking smart

One of the main problems for all big cities, and that touch on several of the six “smart parameters” are the lack of parking lots. Often, the public car parks built by the authorities, are not able to comply with the real needs of a city, defacing the landscape, with insufficient functional results.

That’s why different ventures have been launched the last years to reduce traffic and pollution in cities and make public transportation cheaper. For example, booking a parking spot online, allows you to avoid unnecessary queues, which again causes less pollution.

Parking is a central point of a Smart City, because a smart city informs people about available staging points in real time and enables them to build the best accessibility path with buses, trams, bikes or scooters, pedestrian areas, car sharing, taxis.

And to make the parking experience both more seamless and smarter, it’s also vital to allow people to pay for the parking service through their connected devices.

Even though the government or local authorities are the biggest owner of parking spots in most cities, they lack the flexibility to make concrete choices, investments in technology (for example for geo-referencing all the road staging points and therefore the possibility of informing on availability), but also directing and integration capacities whenever they are needed. This needs to be handled by a private company to work properly.

Not convinced?

That smart parking saves people a lot of time, instead of looking for a free parking spot, is alone extremely beneficial for society, making it much more efficient.

But if you’re not convinced by the arguments presented already, there are countless others showing how beneficial smart parking actually is for the cities of the future:

  • In the long run it would be possible to offer incentives to motorists for parking in low-demand areas to reduce congestion in areas with a lot of activity.
  • Set higher prices on blocks with low turnover and reduce prices in nearby areas with little or no parking activity.
  • Increase parking pricing during peak hours of the day and reduce it during off-peak hours to encourage drivers to run errands within off-peak hours.
  • Smart parking lets drivers reduce stress (according to a 2015 study)

50.000 cars

Parkimeter, a Barcelona grown startup, have since 2013 parked over 50.000 cars, becoming a leader in the booking market for parkings in Barcelona and Spain.

“How parking has been changed through technology, is similar to how the travel sector was disrupted 15 years ago,” explains co-founder of Parkimeter Jordi Badal.

There is hundred of choices for people choosing to park smart in Barcelona.

Our app allows users (local private, professionals and tourists) to find available parking spots, to choose (and pay for) the most convenient parking spot for them and determine the shortest route to get there. In other words, it’s a way to connect users with parking spaces and payment services thanks to modern mobile technology.

Climate changes, a fast growing urban population, limited energy and water resources, economic and technological changes are just some of the challenges cities have faced the last decades. Smarter parking solutions will not solve all these issues, but it’s an easy way to start, and a way all of us can contribute.

After all, the goal of smart cities are to address these challenges, big and small, and exploit the opportunities offered by these changes, and try to create new projects and services to improve quality of life, respecting the environment and future generations.

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This post was written by Braggion Martina at itnig startup Parkimeter.