How to transform a company with AI without breaking it: agents, business models and a little patience.

Giving your team ChatGPT licenses is not an AI strategy.

Sometimes it's even counterproductive. Applying AI well requires understanding the company as a complex system, and using tools and mental models that didn't exist a few months ago.

A practical session to leave with new tools and, above all, better questions.

What we'll cover

→ New channels and business models. What's happening with SaaS? Can you sell to an agent? How?
→ The hidden costs of AI in teams. Coordination tax, cognitive debt… and how to manage them.
→ The company as a complex system. A big-picture view of where (and why) to apply AI.
→ New roles. Forward Deployed Engineer, Product Engineer… and how they change team structure and size.
→ The cost of AI. Always the cheapest model? When to use it and when not to, without overwhelming the team or burning through tokens.
→ Operating agents. What processes and infrastructure you really need.

Who it's for

Founders, C-levels and product, technology or operations leads who are already implementing AI in their companies.

Who's sharing the insights?

Alejandro Vidal, founder of Mindmakers and AI teacher at ESADE.

→ Advises Shakers, the Instituto de Biomecánica de Valencia or BorgWarner on incorporating AI into their strategy and products.
→ Has trained more than 1,000 professionals from Bayer, Inditex, CaixaBank, Telefónica, BMW, DIA or LVMH.
→ 10 years as a CDO, data scientist and product leader. Previously directed ESADE's Executive Master in Business Analytics.

When and where?

📍 Itnig Café, Barcelona

🗓 Wednesday, December 9

🕖 18:00-20:00