How to get what you need when you get out of the building


Customer development is at the core of the Lean Startup approach, and doing it right is essential if you want to get product/market fit right. Many entrepreneurs struggle with this. Getting out of the building can be tricky. But the basic techniques and tools for Customer Development are identical to those that UX people have been using for many years.

In our next itnig friday, Ian Collingwood (UX people) will give us some advice on doing Customer Development right. Ian will focus on interview techniques and tips - finding the right people, asking the right questions, and making sense of the answers.

If you want to learn everything about UX under the Lean approach, this is your itnig friday. Join us!