According to a recent study by the Telefonica Foundation, we check our mobile phone about 150 times a day. For quite a long time already, the mobile phone lines outnumber the fixed lines, and we increasingly surf the web and participate in social media platforms from our smartphones. And the same is happening with online shopping: the number of purchases done through our smartphones is increasing steadily.
Alltogether, we are talking about millions and millions of users, not only in Spain but worldwide.
This whole market is a huge territory to explore by organizations to optimize the dissemination of their products or services and have an impact on the benefits of their businesses, projects or initiatives.
To speak about all this, ouf friends from ATI (Asociación de Técnicos de Informática) have the following guests to give us their vision as mobile professionals: