Lean Analytics by Their Authors! Allistair Croll & Ben Yoskovitz in Barcelona!


This Wednesday, June 4 we have two TOP guests at itnig!

Allistair Croll (@acroll) & Ben Yoskovitz (@byosko), authors of the book Lean Analytics are in town today and they are going to meet us @itnig !

If you don't know what we are talking about, go and check this book right now >> Lean Analytics.
If you're are starting a new project, you better don't miss this talk! We wait for you 7pm at itnig HQ!

About the book:
Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now.

Repeating this process helps you to overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.