Meet & Network with Ben Blank (Intuit) & Aaron Eden, from SFO


Hello all! We have re-defined this Barcelona Lean Startup event because unfortunately Brant Cooper is not able to make the appointment due to some unexpected issues. Hopefully he will be able to come to Barcelona very soon.

The re-definition of the talk planned for today, October 16 is > Brant's colleagues Ben Blank, innovation leader at Intuit, (the company mentioned in Eric Ries book) and Aaron Eden, co-founder of Moves the Needle with Brant Cooper, are going to be with us tonight!

If you don't know them, check out their blogs!

> Ben's Blog

> Aaron' blog

No more words about them... see you later!


The cancelled talk is "The Lean Brand: How to create passionate customers by the author, Brant Cooper.

Hey mates, do you know what? Brant Cooper coming to the city! Brant is the author of the The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. Later on he wrote the Lean entrepreneur and more recently the Lean brand.

We met him for the first time on January 2012, when he was invited to the first Barcelona Leancamp event and now we are happy to welcome him again! He is coming from Palo Alto to be here a just a couple of days, so you can't miss his talk!

The talk: How to create passionate customers.

Let’s be honest. It seems the more we talk about branding, the less we actually understand it. Ask a handful of people to define, brand, and you’ll get a handful of different answers. In this talk Jeremiah Gardner and Brant Cooper will explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology based on their book, The Lean Brand.

Jeremiah and Brant will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model (like mission statements, color schemes, and the dreaded, “If you were a dog, what breed would you be?” questions) to discover shared value in all of your brand development efforts. You will be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

What you will learn:

  • The new definition of brand.
  • How the innovation spectrum affects brand development.
  • How to build passion with your customers using the Lean Brand Framework.
  • How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base.
  • 5 ways to get started building your brand right away

Book Cover: The Lean Brand Cover