Jeremiah Gardner, NYT Best Selling Author of The Lean Brand, on Value Creation


Jeremiah Gardner is the New York Times (NYT) best selling author of The Lean Brand.  He is also a Principal at at Moves The Needle where he empowers companies like GE, Sprint, eBay, Intuit, and Cisco practice Lean Innovation. He is featured in several leading media outlets including Forbes, Entrepreneur Magazine, Lifehacker, and The Guardian. 

Jeremiah will be joining us in person to give his keynote presentation on Value Creation, and then to answer any audience questions.

The session will explore a practical approach for combining Design Thinking with the rigor of Lean Startup to discover new value for your customers. You’ll leave the session with a deeper understanding of how to lead with empathy, apply rigor and measurement to your ideas, and how to use validated learning as the currency for your innovation efforts.

Three takeaways:

• A practical understanding of value creation through deep empathy, rapid experimentation, and evidence-based decision making

• 3 Traits of great value-creators

• How to apply these principles and practices tomorrow (not next week)

Jeremiah’s talks are engaging, entertaining and inspire participants to innovate. His presentations are packed with illustrations, as well as clear, actionable advice and tools that attendees can use to improve their businesses immediately.

Gardner’s frameworks are changing the way that startups are approaching their marketing, branding and value creation.

We hope you can join us for this exciting event! 

After our talk with Jeremiah, we'll be having the networking with complementary beer and bottled water.

Jeremiah Gardner helps organizations apply innovation in marketing, brand development and growth. He is the author of the bestselling book, The Lean Brand and Principal at Moves The Needle where he empowers companies like GE, Sprint, eBay, Intuit, and Cisco to practice Lean Innovation. He is founder of #LeanBrandLab, and has been featured in several media outlets including ForbesEntrepreneur MagazineLifehacker, and The Guardian. Jeremiah reads a lot of Mark Twain, is an avid Lakers fan and a self-professed amateur home chef. Jeremiah tweets @JeremiahGardner and blogs at <a></a&gt;

(Registration and payment is required to attend.  The price of admission is €5)

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And to American Society for helping to spread the word

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