Hello!
We are looking for an all-around, hands-on content marketing specialist to join the Customer Marketing team and rock campaigns that make our customers fall in love with Factorial and boost their lifetime value. For this position, we are looking for a mid-senior profile with at least 5 years of experience — not necessarily customer-centered, but preferably in the B2B SaaS realm.
If you have a good time planning and executing marketing campaigns across multiple channels but know that content creation will always be your sweetheart — keep reading! 👀
Your Mission, Should You Choose to Accept:
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Lead the global content strategy of the Customer Marketing team. You will set a level of quality in the content created by you and the rest of the team and safeguard consistency in our communications with the goal of driving conversion.
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Plan, organize and execute content-related opportunities. This implies an excellent definition of tasks, deadlines, and owners that allows the stakeholders involved to complete their tasks and successfully resolve the project.
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Participate in the creation of content in the different formats required by our projects —webinars, emailing, newsletters, success stories...
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Segment our clients according to the needs of the campaigns and personalize the messages to arouse greater interest and action.
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Research and collect customer data, including interviews for creation of success stories, to have a better understanding of our target audience and their real pains.
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Maintain excellent communication with other teams —Account Managers, Product Marketing or Demand Generation, among others— to research valuable information and give visibility to the team's projects.
You’re a great fit if you…
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Are a great communicator and proven experience in creating content in different formats —video, webinar, email… You have mastered copywriting to share the product's value proposition and, most importantly, truly enjoy doing this!
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Are a creative mind. You are enthusiastic about coming up with new ideas and can participate in actions with which we achieve a “woah” effect with our customers.
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Never lose sight of business goals. Your proposals are aligned with the impact we seek to generate in the company.
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Are good at teamwork and collaboration. You are assertive and you don't hesitate to speak up your mind — cross-team collaboration is not always easy, but you are ready to make it work!
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Are a planning mastermind and can independently plan campaigns end-to-end, defining KPIs and measuring results.
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Are a bit of a geek. You know, we are a software company, so technology is our thing! Proven experience with emailing, analytics or CRM tools among others is expected.
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Are pro at defining email marketing strategies and creating the necessary content in email marketing tools —knowing your way around HubSpot is a big plus!
- Are Fluent in Spanish or English (both written and spoken)!
What is Customer Marketing at Factorial
The Customer Marketing team at Factorial drives campaigns to build lasting, profitable customer relationships and maintains a consistent brand identity across all communications. Their focus areas include product expansion by promoting relevant new products, enhancing product usage with helpful resources, and community-building to foster loyalty.
Collaborating with Customer Experience and Product teams, Customer Marketing identifies and leverages opportunities to enhance the customer journey and amplify impact across departments.
The team is led by Paula del Arroyo, former member of the demand generation team at Factorial who is looking for talent to build a Customer Marketing dream-team, where you will also work with María Arias (versatile and always ready to learn); Camila Da Cunha (our product news guru and Notion master); and Michela Zancarli (pushing for the most creative initiatives of the team).
Perks of being part of our team💆
- We care about people and we also offer a lot of benefits for employees:
- High growth, multicultural and friendly environment 🤝🏽
- Continuous training and learning based on your needs 🤓
- Alan private health insurance 🩺
- Healthy life with Gympass(Gyms, pools, outdoor classes) 🧘🏽♀️
- Save expenses with Cobee💰
- Language classes with Yolk Academy 👩🏽🏫
- Get the most out of your salary with Payflow
And when at the office...
- Breakfast in the office and organic fruit 🍏
- Nora and Apetit discounts 🍱
- Free caffeine and theine ☕
- Pet Friendly 🐶
About Us 🚀
Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.🌎
Our Values
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We own it: We take responsibility for every project. We make decisions, not excuses.
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We learn and teach: We're dedicated to learning something new every day and, above all, share it.
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We partner: Every decision is a team decision. We trust each other.
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We grow fast: We act fast. We think that the worst mistake is not learning from them.
Wanna learn more about us? Check our website!