Social Media Specialist - Meta & TikTok

Hello!

We are looking for someone to take Factorial's Meta presence and our social media strategy to the next level.

About the Role

Factorial is on the hunt for someone who lives and breathes Social Media—a creative mind who can take our most exciting projects and turn them into engaging, platform-perfect stories.

We need someone who loves the fast-paced, ever-changing world of social media and knows how to adapt to it. You’ll be tasked with showcasing our business management software in a way that’s simple, relatable, and sparks interaction.

If you’re passionate about Social Media, excited about technology, and motivated to improve people’s work lives while helping grow a brand and its online presence, this is the role for you! 🚀

What You Will Do

Can you speak fluent Instagram? We’re on the hunt for an Instagram Specialist who thinks in images, dreams in Reels, and instinctively knows what’s trending before it even is trending. Your creative brain is your superpower, and you're not afraid to get hands-on—whether it’s planning a shoot, editing a video, or whipping up a story so eye-catching it stops thumbs mid-scroll.

As the master of our Instagram universe, you’ll know that this platform isn’t just about pretty pictures (though you’ll deliver those too)—it’s about telling a story, creating connection, and staying ahead of the ever-changing algorithm. You’ll experiment boldly, create content that wows, and make us the brand people look for when they open the app.

Your mission? To turn our Instagram into a vibrant, thumb-stopping, trend-setting masterpiece. You’ll need to be creative, quick to adapt, and live for the details (because that caption? It matters). Oh, and if you can turn a meme into magic or a Reel into a movement, you’re exactly who we need. Ready to make the grid your canvas?

• Create Engaging Content: Develop short, impactful posts that connect with audiences on Meta (specially in our two main Instagram accounts) covering topics such as industry trends, product updates, and success stories while staying true to our brand voice.
• Double Social Media KPIs: Strategically grow engagement, impressions, followers, and video views on Meta and TikTok by 2x through innovative and data-driven campaigns.
• Lead Visual Storytelling: Collaborate with the Brand Studio to create visually compelling, on-trend content, and occasionally design quick, creative assets yourself to stay agile.
• Develop a Short-Form Content Strategy: Build a robust content plan focusing on key pillars such as industry trends, success stories, partnerships, influencer marketing, product showcases, and stories or interviews with small and medium businesses tackling digitalization challenges. All of this in an innovative and engaging format to make our content stand out.
• Collaborate Cross-Functionally: Work closely with Product Marketing, Demand Generation, and Campaigns teams to ensure social media strategies align with business priorities.
• Analyze and Optimize: Monitor key metrics, identify growth opportunities, and continuously refine content strategies to enhance brand awareness and engagement across Meta (also other short-form platforms such as TikTok and YouTube Shorts).
• Versatile-Adaptable: Sure, you might have your specialty, but we all end up doing a bit of everything. The team has to stay flexible to publish wherever it’s needed—whether that’s YouTube, Linkedin, or TikTok.

Key Qualifications

2-4 Years of Social Media Experience: Expertise in creating short-form, engaging content for Meta and TikTok is a must; experience in B2B or SaaS industries is a bonus.

• Bilingual Proficiency: Fluent in both Spanish and English, with strong skills in writing, presenting, and creating relatable narratives for diverse audiences.
• Exceptional Copywriting & Visual Creativity: A knack for crafting compelling narratives and visually captivating content tailored to Meta and TikTok audiences.
• Metrics-Driven: Proven ability to analyze performance data and adapt strategies to meet and exceed KPIs.
• Collaborative & Organized: A natural team player who excels at managing multiple priorities and ensuring alignment across teams.

This is your chance to turn ideas into innovative, viral content and help us grow our presence on Meta! 🚀

What is the Social Media Team at Factorial?

At Factorial, the Social Media team is part of the Brand team, responsible for giving personality, voice, and transparency to all our most important projects across key platforms: LinkedIn, Instagram, YouTube, and TikTok.

Our team is led by Jimena Marseillan, Social Media Director, and Natasha Bergen, Global Social Media Specialist. Together, we ensure that all content distribution is as engaging as possible and are fully dedicated to growing the brand to its fullest potential across these channels.

The Brand team is also led by Enrique R. Davila as Brand Design Lead, Aina Elias as Head of Video, and Sara Carmona as Global Brand Creative Director. We are part of a larger team of videomakers and designers who handle a variety of tasks and are always ready to get hands-on whenever needed.

Perks of being part of our team💆

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment 🤝🏽
• Alan private health insurance 🩺
• Healthy life with Gympass(Gyms, pools, outdoor classes) 🧘🏽‍♀️
• Save expenses with Cobee💰
• Language classes with Yolk Academy 👩🏽‍🏫
• Breakfast in the office and organic fruit 🍏

• Nora and Apetit discounts 🍱
• Free caffeine and theine ☕
• Pet Friendly 🐶

Why Join Us?

At Factorial, we are redefining the way companies manage their people, and you’ll be a key player in telling that story on a global scale. If you’re a communications leader with a passion for driving impact through Social Media, we’d love to hear from you!

About Us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.🌎

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!