Hello!
At Factorial we're looking for a Lifecycle Marketing Manager for the Spanish Market to help us boost the company’s growth to the next level. 🦄
Ready to be part of the challenge?🚀
The Role 📜
Reporting to the Marketing Director we’re looking for someone who can drive demand generation and nurture leads across multiple channels. You’ll focus on acquiring and engaging SME and mid-market prospects in Spain, ensuring that our marketing efforts align with business market goals and deliver measurable pipeline growth. This role will involve cross-team collaboration, campaign optimization, and performance tracking.
Your role is a key piece of the team, you’ll be responsible for crafting and implementing comprehensive strategies across the full marketing funnel and requires a highly cross-functional approach, necessitating close partnerships across sales, partners, growth ops, and more.
You will be responsible for leading the strategy, execution and optimisation of all always-on programs with the goal of increasing Factorial awareness in Spain, generating demand to accelerate pipeline and revenue growth, and improved funnel conversion. You thrive in a fast-paced environment with a passion for testing, learning, and iterating. You are data-driven with deep expertise in measuring, tracking, and reporting on demand generation programs.
Your Mission, Should You Choose to Accept 🚀
- Lead digital emailing and always-on lead nurturing programs, taking responsibility for guiding prospects through the buyer’s journey and create new Sales Accepted Opportunities.
- Development and optimization of workflows and automation processes to ensure accurate database management, aligning with market strategies and enhancing prospects engagement.
- Auditing the use of HubSpot and all relevant technology stack, providing guidance for the business looking to maximize our platform applications use and success.
- Align marketing efforts with sales goals, ensuring campaigns hit the right audience and drive revenue.
- Orchestrate the effective execution of marketing campaigns through the sales teams (AEs, SDRs) by timely briefing teams on campaign messaging and sales hooks, ensuring they are familiar with what sequences to use and when, monitor results and iterate and improve sequences based on closed loop feedback.
- Work with teams across sales, product, creative, and RevOps to build integrated campaigns that resonate with the Spanish market.
- Implement and measure A/B testing activities to improve performance effectiveness and refresh best practices.
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Work with business leadership and ABM project manager on the identification and prioritisation of key accounts and cluster campaigns. Leverage existing marketing assets creatively to meet the specific needs of the account, as well as creating new account-specific content and campaigns.
Qualifications 📜
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Proficiency with Hubspot (PowerBI is a plus)
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You are a native-level Spanish speaker & fluent in English.
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Strong background in revenue-focus roles, CRM, marketing automation, email marketing and demand generation within B2B SaaS.
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Experience with Account Based Marketing (ABM), persona targeting and data analysis to improve campaigns.
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Great communicator and copywriting skills, able to work effectively across departments.
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You enjoy a hands-on role, especially with email campaigns, and are comfortable driving growth in a fast-paced setting.
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Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team.
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Entrepreneurial mindset and ability to work autonomously, you can set your agenda and execute initiatives without needing direction.
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Highly organized with a strong attention to detail, essential for managing complex workflows and ensuring accuracy in database processing.
Perks of being part of our team💆
We care about people and we also offer a lot of benefits for employees:
- High growth, multicultural and friendly environment 🤝🏽
- Alan private health insurance 🩺
- Healthy life with Gympass (Gyms, pools, outdoor classes) 🧘🏽♀️
- Save expenses with Cobee💰
- Language classes with Yolk Academy 👩🏽🏫
- Breakfast in the office and organic fruit 🍏
- Nora and Apetit discounts 🍱
- Free caffeine and theine ☕
- Pet Friendly 🐶
Is this you?! Come rock the world with us! 👌
About US 🚀
Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.🌎
Our Values 🫀
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We own it: We take responsibility for every project. We make decisions, not excuses.
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We learn and teach: We're dedicated to learning something new every day and, above all, share it.
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We partner: Every decision is a team decision. We trust each other.
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We grow fast: We act fast. We think that the worst mistake is not learning from them.
Wanna learn more about us? Check our website!
#LI-AB1