SaaS businesses need a steady lead generation to reach success. Doing that is much easier said than done, so companies keep implementing new ideas to generate more leads. The list of marketing strategies used for lead generation keeps growing every year, so there are many different things you can experiment with.
Every successful SaaS business needs a specific goal with a deadline. You have to try new strategies, measure the results, and implement your findings to improve your business. You can do that by improving your SEO, creating successful sales funnels, and even create a quiz asking the right questions. Keep reading, and we’ll give you a few useful tips to improve your lead generation.
Optimize your SEO
All of the top SaaS companies use Google’s organic traffic to generate leads. You don’t need to spend any money to create a strong SEO campaign, making it a must for all startups. The most significant issue people have with SEO is that it takes a lot of time and patience. You need to first understand what type of content ranks best, and then tune your own site according to the trends.
That can take months to achieve, and even if you do, you will have to stay active to keep your website’s rank. With a little luck, you will be able to identify high-value keywords and use them to build a strong content base. Sure, you have to invest quite a lot of time, but excellent SEO will provide you with leads for a long time.
Create Engaging Videos You Can Reuse
Despite what you might think, short creative videos are a powerful tool for connecting with new audiences. You can try posting product demos, unboxing videos, Q&A, tutorials, and anything else that your audience could find useful or interesting. You probably won’t be able to produce top-notch videos right away, but you will get there in no time with a little experimentation.
Try with different video lengths and topics until you find what works best. Host the videos on YouTube and make sure to share it with people on social media, especially LinkedIn. Also, embed the videos to your blogs, and make sure you add relevant CTAs. Small things like those make the biggest difference.
Follow Your Buyer’s Journey as a Buyer
This one also takes a lot of time and some careful planning. First, you have to follow your buyer’s behavior as they browse through your website. You must remember that everyone browsing your site has a particular problem they need some help with. You have to put yourself in their shoes and figure out all of the answers to potential problems. It’s one of the most effective methods for lead generation.
There are three stages in lead generation:
These three stages are all critical, so you must develop a lead generation strategy that captures all three stages. You must first inform the client about your offer and get him interested enough to start thinking about your offer. Then, when the client understands how exactly your offer helps, you must present a working solution before the question is even asked. If you perform the first two steps correctly, the buyer has now considered all his options and is leaning towards a decision. The better your presentation is, the higher the chances that he’ll go with your solution.
So, make sure to think like a client to be able to understand how to present your offer.
Offer a Free Trial for Your SaaS Startup
One of the most effective ways of gaining new leads is by offering a free trial. Allow your customers a week or two to test your product and check if it helps them solve their problems. This method has proven to be very effective because your customers get to see how everything works, making it easier to understand your product and how it can help them. Free trials won’t cost you almost anything, but they could generate an enormous amount of leads.
Follow the Latest Trends
These six tips should be enough to get your startup rolling in the right direction as a SaaS company/startup. The truth is that you’ll need to step up your game if you want to make it big in the industry. That means that you’ll have to follow the latest trends and stay informed about the changing rules of the game. If that’s too much for your current schedule, you can always hire a team of professionals to help you improve your lead generation in no time at all.
Written by: Angela White, expert researcher at a brand that’s known for creating tools such as ProProfs Quiz Maker.