What does ‘Product’ mean in a startup?

Bernat Farrero talks with three digital product leaders: Ignasi Buch, Product Manager at Typeform; Kike Alonso, Product Maker at Factorial; and César Miguelañez, Product Director at Factorial. Product people adopt all kinds of names, and it is a role that has gradually become a key role in any digital company. This interview explores what product means and what product makers do.

Product Makers - Itnig Podcast
César, Bernat, Kike and Ignasi – Itnig Podcast
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How to Improve Lead Generation With These 6 SaaS Marketing Strategies

SaaS businesses need a steady lead generation to reach success. Doing that is much easier said than done, so companies keep implementing new ideas to generate more leads. The list of marketing strategies used for lead generation keeps growing every year, so there are many different things you can experiment with.

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Top 5 Tech, Entrepreneurship and Marketing Communities in Barcelona

We found great tech, entrepreneurship, and marketing communities in Barcelona! If you’re looking for after-work activities, you should consider joining communities that share your interests. Being part of a community is part of Barcelona’s culture. You get to learn about different topics, meet new entrepreneurs and projects, and also discover places that you never knew about.

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The reasons why Disney will dominate the media industry

Disney is a media industry with no doubt. However, the perception that Disney is only a producer of children’s content is long gone. The company has managed to multiply by 10 its market capitalization in 10 years and I believe it will do it again in the next 10 years based on 3 factors: content, entry in new businesses, and spillover effects on current businesses.

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