Even though Playfulbet’s product is e-sports and sports betting games, our success in capturing thousands of users and followers has not been left up to chance.
Behind Playfulbet there’s a young team that first and foremost love what they do, as we get to work with our biggest passion — games. And it feels even better to share these insights when our devotion is bearing fruit, as our social media following have been growing exponentially the last few years.
We recently reached a couple of milestones in our social channels, as we reached 300.000 followers on Twitter and 400.000 followers on Facebook.
As mentioned earlier, nothing is left up to chance, and at times we’ve been overwhelmed by the massive growth from some of our campaigns, especially as Playfulbet has been expanding internationally.
LOVE
We love our followers, and have great respect for everyone that follow our social media channels. And here lies some of the key-elements to our growth, we have a big emphasis on entertaining our audience every single day.
It’s important to see you social media as an extension of your product, as our social channel is an extension of Playfulbet’s betting platform.
We focus on communicating with our audience, and not just broadcasting a message. In this we use all kinds of media tools like pictures, video, GIF’s, surveys and contests that can steal a smile or a reaction from our followers.
If you have a product to leverage through the platform, use it for what it’s worth. We give away our virtual money (Coins) that users can take advantage of on the platform to win prizes.
The precious feedback
To maintain a high interaction rate in your social channels is key to keep growing. As we are a sports betting platform we base a lot of our content on actual sports news. In that way we’re staying relevant to our followers, and not only entertaining. I think this is one of toughest nuts to crack — stay relevant.
If you’re interacting with your audience every day, you’ll be sure to get feedback, which is very valuable. It’s important that you follow up on all your feedback, as your brand will be more credible, and your followers will be more faithful if they feel they’re being heard.
Having depurated non-toxic social networks where the user feels comfortable also serves as a real time barometer of what’s going on in your company. At Playfulbet the users may ask for support about prizes they’ve won or they aspire to win, they report cheaters and people who don’t play clean by using multi-accounts, which are forbidden, or they simply alert us about canceled or suspended matches they want their coins back from. All of this is super helpful for our team, and makes our platform better.
Right now we’re engaging our followers all across Europe and in Southern America, giving away hundreds of prizes every month, while creating entertaining content. Follow us for some inspiration on how you can do the same, because our team rocks!
Playfulbet, the adventure continues..
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This post was written by Jorge Badenes, content manager at itnig startup Playfulbet.