Metric based business decisions

Every week we take half an hour to talk just about any topic that crossed our minds during the last days and create a podcast for you (Listen to it in Spanish here and subscribe to our feed). We call it an Open Mic Podcast as we want to invite different people to participate, new ideas to take form and to shed light on various experiences and perspectives on business development.


You will hear Bernat, CEO at itnig, César, Product Director at Factorial and Jordi, CEO at Factorial discussing different topics with guests from our start-up ecosystem in Barcelona. This week Pau Ramon, CTO at Factorial, joins us.

This podcast #16 is special in the sense that we have three Factorial team members with us and will be able to learn more about how they measure and make use of metrics in their business decisions.

Pau and Jordi started working on Factorial a bit over a year ago but the idea was already formed a while earlier, while talking over a beer with Bernat. At this time they were working at Redbooth and thought it to be a good moment for change, to start something new, to create a team and to have sense of ownership that they no longer felt at Redbooth.

Pau Ramon has been working in tech for over 10 years, he studied multimedia and then dove right into web. Fascinated by internet companies, he started helping a Barcelona company that was creating a social network for models. He was working alone at the time, had to start creating a team — Almost by accident he became CTO. Through this experience he learned a lot and decided to continue in this direction.

He went to the West Coast of the US for a conference, missed the flight back on purpose and stayed looking to start something himself.

There he met Pablo whom we would later work with at Redbooth and that’s how we actually got started talking about metrics today.

“My role is not CEO, I like to do the product behind the business.”

At Redbooth I learned how to measure the success or failure of a business, to undo decisions that have been taken. I like to have one metric as indicator for the whole business and then segment it further based on funnel. We assign one metric to one function within the business or one person within the company. It’s important that marketing, product, sales, support…have their own metric and that they can see that the work they are doing are impacting the business positively. At Factorial for example, all metrics are always visible and every Friday we make a point of going through them together at our all-hands meeting.

“Metrics — a complex topic summarized in one number.”

When we started out building the product at Factorial and were not yet at the stage of customer acquisition, we took ‘activation’ of our companies as our main measure. It’s somewhat of a North Star — Something to guide you when you take a decision.

“I prefer an approximation to no orientation.”

To learn more about how they use metrics, what tool they use to measure and how they base their decisions on these numbers, listen to this week’s podcast here:

Podcast #16 with Pau Ramon

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