From Acquisition to Success, or how to be polyvalent in customer communication

Create engagement with the consumer through qualified communication

Ana is Account Executive in the Success department of Quipu. It means that her principal function is to be in contact with consumers, namely the bookkeepers, in order to reach their demands and expectations regarding the service Quipu offers. Ana gives them the necessary tools to cover all their needs and solve their problems. For example, if a client has the opportunity to improve his use of the software, but isn’t aware of it, Ana is responsible to help him make the most out of Quipu. Her final goal is to generate engagement with clients to establish a long term relationship.

A different communication for a different function

If today Ana is in the Success department, she has experienced another function in the Sales department. Ana used to be Inside Sales Manager which requires a different type of communication. Indeed she was the first contact with the client, who doesn’t know Quipu and has never heard about its service. In this function, it is important to introduce Quipu to the clients and to show him what the software can bring to his business in order to close the deal. The aim of the Sales department is to acquire new clients by showing them how Quipu can facilitate their daily life and improve their decision-making thanks to real-time data. Once the account is closed, Sales passes the torch to Success. In the Success department, the communication with the clients is all about creating engagement and long term relationships. These two departments require different approaches. In Sales, you need to be “straight to the point” and audacious. You have to detect problems and opportunities quickly to be able to anticipate. However, in Success, you have more time to care about the client, to get to know him better, and to create and maintain the relationship. Ana experienced both departments and succeeded in adapting her communication to understand his clients better.

An ambitious start in Quipu, which ended up in great memories

When Ana arrived in Quipu 10 months ago, at that moment there were only few people in the Sales department. They had to create a new sales department, which is very ambitious. Indeed, it requires establishing new relationships with your colleagues and figuring out how to create, work and collaborate with them effectively. Thanks to synergies and shared skills, this was a success. And this sales project, even though how complicated it was, was the best part for Ana.

An environment allowing relationships, experience, learning and changes

What Ana likes the most in her job are the people and the environment she’s working in every day. Firstly, “the people in Quipu are amazing, you can have nice relationships with them”. Secondly, the environment allows employees to acquire a lot of experience. “In Quipu, you need to be able to adapt yourself, you need a lot of capacity of transformation and capacity to learn because the every day life and the working environment is quite fast”. This allowed Ana and her colleagues to learn more by moving on function rapidly. What Ana likes about this, is the capacity and the possibility they have to see the company as a whole. Indeed, thanks to these changes and flexibility, they have a full understanding of Quipu, its whole strategy and how the business works.

An impactful work, with the help of the colleagues

Ana’s best memories in Quipu are the important sales closed by her and her team. It is always a nice moment because she sees how happy people are. For every new client, Ana or one of her colleagues rings the bell to announce the good news to the colleagues. This is a tradition here in Quipu.
Every month, her department has a different objective. They work individually in order to achieve this common goal. If one of them has any problem or any doubt, they help each other out to solve it. Among the several life experiences Ana had in Quipu, the best one she had was the biggest account she closed, two months ago. She had been dealing with it for six months, and this was very important for her. Once it was done, she felt so happy and proud of herself and her team, which supported and helped her a lot during these 6 months to achieve this goal. What Ana likes the most in her job, is when she makes efforts real and possible. After trying different strategies to sell the product, it is always a pleasure to see they find the right solution which actually brings concrete results, such as closing an account.

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