Humor is a universal language, it has no limits, no boundaries. It is the channel to communicate with your customers and collaborators in a direct way and the most efficient transport for your ideas to go around the world.
In the ever-growing ocean of content that is shared every day in social networks, those that add irony, sarcasm or sympathy or usually the ones being shared the most. All colors and tones of humor are welcome on Twitter, YouTube, Facebook, Instagram, WhatsApp, blogs and newsletters.
So, if you want to know how you can use the right sense of humor to spread your brand in all the corners of the world wide web, here are some clues:
Connect with your audience. Write, edit, program or design in a way that you talk to your customers in a natural way, inteligent people with whom you would go for a beer with. You will understand their needs, this process is called empathy.
Be funny without making a face. This is important, a good sense of humor does not consist of easy jokes. You could be sympathetic the same time smart and professional. The tone should fit with your company’s values.
Original content. This is the key to everything and to have more value adds some customization and adapt your messages to each format. Creating content is easy, being original not so much, start enjoying your own products and services. Enjoy doing your job. Feel it and try it. Write down your sensations and you will have perfect script.
The spark. This point is as easy as it is difficult. There is no manual to know for sure what’s funny, the best way to know may be to use the scientific method. Make a hypothesis, try it, and then take a distance and decide: Does it make you smile? Then it’s working.
Choose your channel. The continent is as important as the content, it simply chooses the networks and channels, it does not have to be omnipresent. Always think about who you want to read your content and who your target audience is and that will give you the answer.
This post was written & illustrated by creative copywriter at Camaloon, Dolors Boatella — you’ll find her jokes here.