Brant Cooper, the author of The New York Times Bestseller “The Lean Entrepreneur”, gave an insightful startup Q&A session at Itnig.
Brant answers the following questions:
- What does ‘brand’ mean for a startup?
- How can a startup find its market segment?
- Should a startup focus on a large market or a niche market?
- How should a startup scale?
- How can a startup get more users?
- The problems of launching a product without being prepared